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Cultural Realism and Virtualism Design Model

  • Book
  • © 2020

Overview

Authors:
  1. Ming-Feng Wang

    1. School of Art and Design, Shanghai University of Engineering Science, Shanghai, China

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  • Proposes the theory of Cultural Realism and Virtualism to deconstruct and construct design elements
  • Improves the design process and enhance efficiency by helping set clear goals
  • Compares different heterogeneous and homogeneous cultures in westernized Maoris in New Zealand and sinicized Taos in Taiwan, both of whom speak Austronesian languages
  • Constructs a cultural and creative design mode and explains the culture characteristics by implementing the six-step design methods and flow
  • Presents a successful case study on cultural and creative products that have put the theory into practice entering the markets

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Table of contents (8 chapters)

  1. Front Matter

    Pages i-xvi
    Download chapter PDF

  2. Introduction

    • Ming-Feng Wang
    Pages 1-10

  3. Review of Culture and Design

    • Ming-Feng Wang
    Pages 11-30

  4. Field Survey: The Taos and Maoris

    • Ming-Feng Wang
    Pages 31-66

  5. New Design Model: Cultural Realism and Virtualism

    • Ming-Feng Wang
    Pages 67-87

  6. Design Method

    • Ming-Feng Wang
    Pages 89-105

  7. Design Development and Process

    • Ming-Feng Wang
    Pages 107-130

  8. Product Display and Validation

    • Ming-Feng Wang
    Pages 131-146

  9. Conclusions and Recommendations

    • Ming-Feng Wang
    Pages 147-153
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Keywords

About this book

The book proposes a new Cultural Realism and Virtualism design model for cultural and creative products based on Laozi’s philosophy and analysis of symbolism, metaphysics, three-layered culture, reverse-triangular cultural space and Zen aesthetics. It studies peoples that speak Austronesian languages and offers a detailed comparison of their homogeneous and heterogeneous cultures of color, clothing, housing, boats, birds, symbols, dance and ancestry, and provides insights into the cultural features of deconstruction and construction of color, style, form, shape and function, to compose cultural and creative products using complex, variable, fuzzy evaluation; and structural variation and color evaluation methods. It then uses case studies to show that the products created with the new model not only fulfilled their purpose, but also successfully entered the markets. This book helps qualify decision-making processes, improve accuracy of design scheme evaluation and enhance efficiency inproduct development, and as such appeals to those in the cultural and creative industry, researchers, designers and those who are interested in product design.

Authors and Affiliations

  • School of Art and Design, Shanghai University of Engineering Science, Shanghai, China

    Ming-Feng Wang

About the author

Ming-Feng Wang is a lecturer (Assistant Professor) at the School of Art and Design, Shanghai University of Engineering Science, China, and is currently a senior researcher at Tongji University Shanghai Institute of Design and Innovation in China. In 2016, he received his Ph.D. in Industrial Design from the Department of Industrial Design, National Cheng Kung University in Taiwan. His research interests include cultural and creative industry, product design, industrial design, history, fine arts and crafts. He has published more than 20 SCI, EI and conference papers and two books. He also holds various patents certificates.



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