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Research Design in Business and Management

A Practical Guide for Students and Researchers

  • Textbook
  • © 2024
  • Latest edition

Overview

Authors:
  1. Stefan Hunziker

    1. Wirtschaft/IFZ, Campus Zug-Rotkreuz, Hochschule Luzern, Zug-Rotkreuz, Switzerland

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  2. Michael Blankenagel

    1. Wirtschaft/IFZ, Campus Zug-Rotkreuz, Hochschule Luzern, Zug-Rotkreuz, Switzerland

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  • Examples specifically refer to the subject area of Business and Management
  • Guiding through the whole research process including writing up the respecitve report
  • Test your knowledge with questions and answers about the book in the Springer Nature Flashcards app

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Table of contents (13 chapters)

  1. Front Matter

    Pages I-XIV
    Download chapter PDF

  2. Introducing Research Designs

    • Stefan Hunziker, Michael Blankenagel
    Pages 1-17

  3. Understanding Intellectual Contributions

    • Stefan Hunziker, Michael Blankenagel
    Pages 19-36

  4. Setting-Up the Research Process

    • Stefan Hunziker, Michael Blankenagel
    Pages 37-52

  5. Writing up a Research Report

    • Stefan Hunziker, Michael Blankenagel
    Pages 53-84

  6. Comparing Types of Research Designs

    • Stefan Hunziker, Michael Blankenagel
    Pages 85-96

  7. Design Science Research Design

    • Stefan Hunziker, Michael Blankenagel
    Pages 97-116

  8. Action Research Design

    • Stefan Hunziker, Michael Blankenagel
    Pages 117-139

  9. Single Case Research Design

    • Stefan Hunziker, Michael Blankenagel
    Pages 141-170

  10. Multiple Case Research Design

    • Stefan Hunziker, Michael Blankenagel
    Pages 171-186

  11. Cross-Sectional Research Design

    • Stefan Hunziker, Michael Blankenagel
    Pages 187-199

  12. Longitudinal Research Design

    • Stefan Hunziker, Michael Blankenagel
    Pages 201-220

  13. Experimental Research Design

    • Stefan Hunziker, Michael Blankenagel
    Pages 221-234

  14. Literature Review Research Design

    • Stefan Hunziker, Michael Blankenagel
    Pages 235-251
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Keywords

About this book

This textbook on research designs provides undergraduate and graduate students with detailed guidance to tackle their research projects. It has been recommended and developed for university courses in Germany, Austria, and Switzerland. The authors offer students relevant research designs in business and management. They show how to overcome the common qualitative and quantitative methods divide. For this purpose, the textbook focuses on the scientific problem-solving process. It emphasizes the importance of an appropriate research design to produce intellectual contributions. The authors describe the most relevant research designs in business and management research. They assess each research design about its suitability to answer specific research questions. The textbook also covers academic writing and provides valuable tips about the whole research process. It not only serves students as a resource to conduct their research projects. Moreover, it is also a helpful reference throughout the entire academic career.

Authors and Affiliations

  • Wirtschaft/IFZ, Campus Zug-Rotkreuz, Hochschule Luzern, Zug-Rotkreuz, Switzerland

    Stefan Hunziker, Michael Blankenagel

About the authors

The Authors

Professor Dr. Stefan Hunziker is head of the competence center “Risk and Compliance Management“ at Lucerne University of Applied Sciences and Arts. Furthermore, he is Head of Research at the Institute of Financial Services Zug IFZ and teaches Research Design at the undergraduate and graduate levels.

Professor Dr. Michael Blankenagel is a senior lecturer at Lucerne University of Applied Sciences and Arts. He specializes in Corporate Performance Management and Research Design. He supervised numerous undergraduate and graduate research projects and bachelor and master theses.   


Bibliographic Information

  • Book Title: Research Design in Business and Management

  • Book Subtitle: A Practical Guide for Students and Researchers

  • Authors: Stefan Hunziker, Michael Blankenagel

  • DOI: https://doi.org/10.1007/978-3-658-42739-9

  • Publisher: Springer Gabler Wiesbaden

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2024

  • Softcover ISBN: 978-3-658-42738-2Published: 04 January 2024

  • eBook ISBN: 978-3-658-42739-9Published: 03 January 2024

  • Edition Number: 2

  • Number of Pages: XIV, 251

  • Number of Illustrations: 1 b/w illustrations, 12 illustrations in colour

  • Topics: Business and Management, general, Research Skills, Science Education, Thesis and Dissertation

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