Skip to main content
SpringerLink
Log in

Extended Reality and Metaverse

Immersive Technology in Times of Crisis

  • Conference proceedings
  • © 2023

Overview

Editors:
  1. Timothy Jung

    1. Manchester Metropolitan University, Manchester, UK

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  2. M. Claudia tom Dieck

    1. Creative AR and VR Hub, Manchester Metropolitan University, Manchester, UK

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  3. Sandra Maria Correia Loureiro

    1. University Institute of Lisbon, Lisbon, Portugal

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  • Presents the state of the art in augmented reality, virtual reality and extended reality and Metaverse research
  • Showcases the application of augmented reality, virtual reality and extended reality in various industries
  • Bridges the gap between theory and practice for AR, VR and XR

Part of the book series: Springer Proceedings in Business and Economics (SPBE)

Included in the following conference series:

Conference proceedings info: XR 2022.

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
eBook USD 149.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 199.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 199.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (29 papers)

  1. Front Matter

    Pages i-xii
    Download chapter PDF

  2. Marketing, Retail and Storytelling

    1. Front Matter

      Pages 1-1
      Download chapter PDF

    2. What is the Metaverse? Challenges, Opportunities, Definition, and Future Research Directions

      • Justin Cho, Mandy Claudia tom Dieck, Timothy Jung
      Pages 3-26

    3. “Opening and Closing Virtual Reality” The Effects of Openness on Interpretation of and Attitude Towards Virtual Reality Advertisements

      • Stephen Smith, Marnix van Gisbergen, Fabio Campos
      Pages 27-38

    4. AR In-Store Solutions for Different Fashion Retail Environments: Retailers’ Perspectives

      • Liangchao Xue, Christopher J. Parker, Cathryn A. Hart
      Pages 39-51

    5. How Cognitive Flexibility Affects Sense of Power in a Coffee Virtual Setting: The Moderating Role of Personality Traits

      • Sandra Maria Correia Loureiro, João Guerreiro, Joana Villar
      Pages 52-58

    6. The Great Unknown: How Brand Familiarity Affects the Relationship Between Augmented Reality and Brand Attitude in the Retail Industry

      • E. J. Morren, P. E. Ketelaar, A. R. Smink
      Pages 59-71

    7. Augmented Reality (AR) Brand Storytelling: The Role of Flow in Attitude Formation and Associative Learning

      • Zeph M. C. van Berlo, Dimitrios Stikos
      Pages 72-84

  3. Learning, Training, and Education

    1. Front Matter

      Pages 85-85
      Download chapter PDF

    2. Mobile Augmented Reality for Learning Phonetics: A Review (2012–2022)

      • Rahma M. Tolba, Taha Elarif, Zaki Taha, Ramy Hammady
      Pages 87-98

    3. Mooting in Virtual Reality: An Exploratory Study Using Experiential Learning Theory

      • Justin Cho, Timothy Jung, Kryss Macleod, Alasdair Swenson
      Pages 99-105

    4. If You Believe, You Will Receive: VR Interview Training for Pre-employment

      • Anthony Kong, Ray Tak -Yin Hui, Jeff Kai-Tai Tang
      Pages 106-111

  4. Models, Category and System

    1. Front Matter

      Pages 113-113
      Download chapter PDF

    2. Foundational Models for Manipulation Activity Parsing

      • Daniel Beßler, Robert Porzel, Mihai Pomarlan, Michael Beetz
      Pages 115-121

    3. Categorising Virtual Reality Content

      • Ricard A. Gras
      Pages 122-133

    4. CDT-GEM: Conversational Digital Twin for Geographic Emergency Management

      • Seungyoub Ssin, Junseong Bang, Woontack Woo
      Pages 134-138

  5. Tourism and Cultural Heritage

    1. Front Matter

      Pages 139-139
      Download chapter PDF

    2. Towards User Experience Guidelines for Mobile Augmented Reality Storytelling with Historical Images in Urban Cultural Heritage

      • Silviu Vert, Oana Rotaru, Diana Andone, Miruna Antonica, Adina Borobar, Ciprian Orhei et al.
      Pages 141-147

    3. The Impact of Augmented and Virtual Reality for Sustainable Tourism

      • Jorge Nascimento, Sandra Maria Correia Loureiro
      Pages 148-156

    4. Serious Game Reality and Industrial Museum: The ‘Bryant and May Match Factory’ Project in the Peoples’ History Museum (UK)

      • Timothy Jung, Mariapina Trunfio, Salvatore Campana
      Pages 157-167
Back to top

Other volumes

  1. Extended Reality and Metaverse

Keywords

About this book

This book features the latest research in the area of immersive technologies as presented at the 7th International Extended Reality (XR) Conference, held in Lisbon, Portugal in 2022.

Bridging the gap between academia and industry, it showcases the latest advances in augmented reality (AR), virtual reality (VR), extended reality (XR) and metaverse and their applications in various sectors such as business, marketing, retail, education, healthcare, tourism, events, fashion, entertainment, and gaming.

The volume gathers selected research papers by prominent AR, VR, XR and metaverse scholars from around the world. Presenting the most significant topics and latest findings in the fields of augmented reality, virtual reality, extended reality and metaverse, it will be a valuable asset for academics and practitioners alike.


Editors and Affiliations

  • Manchester Metropolitan University, Manchester, UK

    Timothy Jung

  • Creative AR and VR Hub, Manchester Metropolitan University, Manchester, UK

    M. Claudia tom Dieck

  • University Institute of Lisbon, Lisbon, Portugal

    Sandra Maria Correia Loureiro

About the editors

Prof. Timothy Jung is Chair Professor of XR and Director of Creative AR & VR Hub at Manchester Metropolitan University, UK. His research interests include AI, IoT, Big Data, Digital Twin and 5G powered immersive technology innovation for well-being and quality of life. 

Dr. M. Claudia tom Dieck is a project manager and research fellow at the Creative AR & VR Hub Manchester Metropolitan University, UK. She is exploring how new and innovative technologies can be utilised to enhance the user experience.


Professor Sandra Loureiro is the director of the specialization in Marketing of the PhD in Management and is involved in a European Project that intends to connect researchers and managers of SMEs in terms of using VR, AR in business context. She is very interested in research in the customer-technology interactions. 



Bibliographic Information

Publish with us

Policies and ethics

Back to top

Search

Navigation