Overview
- Wirtschaftswissenschaftliche Studie
- Includes supplementary material: sn.pub/extras
Part of the book series: Innovatives Markenmanagement (INMA, volume 42)
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Table of contents (4 chapters)
Keywords
About this book
Authors and Affiliations
About the author
Dr. Sonja Boch promovierte bei Prof. Dr. Christoph Burmann am Lehrstuhl für innovatives Markenmanagement (LiM) der Universität Bremen.
Bibliographic Information
Book Title: Bestimmung des Repositionierungsspielraums von Marken
Book Subtitle: Markenführung mit Hilfe neuroökonomischer Forschungserkenntnisse
Authors: Sonja Boch
Series Title: Innovatives Markenmanagement
DOI: https://doi.org/10.1007/978-3-658-01305-9
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2013
Softcover ISBN: 978-3-658-01304-2Published: 09 January 2013
eBook ISBN: 978-3-658-01305-9Published: 09 January 2013
Series ISSN: 2627-1109
Series E-ISSN: 2627-1117
Edition Number: 1
Number of Pages: XXIII, 418
Number of Illustrations: 91 b/w illustrations
Topics: Marketing