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Impacts of Customer Relationship Management on Development of Corporations

  • Book
  • © 2021

Overview

Authors:
  1. Martin A. Moser

    1. Scheiblingkirchen-Thernberg,, Austria

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Part of the book series: Gabler Theses (GT)

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Table of contents (7 chapters)

  1. Front Matter

    Pages i-xv
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  2. Introduction

    • Martin A. Moser
    Pages 1-10

  3. Literature Review

    • Martin A. Moser
    Pages 11-78

  4. Methodology

    • Martin A. Moser
    Pages 79-87

  5. Empirical Studies

    • Martin A. Moser
    Pages 89-111

  6. Interpretation and Discussion of Results

    • Martin A. Moser
    Pages 113-119

  7. Summary and Conclusion

    • Martin A. Moser
    Pages 121-124

  8. New Scientific Results and Future Research

    • Martin A. Moser
    Pages 125-127

  9. Back Matter

    Pages 129-145
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Keywords

About this book

The overall goal of this book is the identification of design features and prerequisites for a CRM-system, which contribute to an increase in sales and the overall development of corporations in the packaging industry. Particular attention is paid to the identification of requirements of a CRM-system that contribute to an increase in the acceptance of the users.



Authors and Affiliations

  • Scheiblingkirchen-Thernberg,, Austria

    Martin A. Moser

About the author

About the author:
Martin A. Moser studied Industrial Engineering and Sales Management at the University of Applied Sciences Wiener Neustadt and the Thompson Rivers University in Canada after completing his training at the HTL Mödling (Electronics and Telecommunication Engineering). In addition to his professional activities in Technical Key Account Management and Corporate Development in the packaging industry, he accomplished academic training in Financial Management at Middlesex University London and a PhD-Programme in International Economic Relations and Management at the University of Sopron.

Bibliographic Information

  • Book Title: Impacts of Customer Relationship Management on Development of Corporations

  • Authors: Martin A. Moser

  • Series Title: Gabler Theses

  • DOI: https://doi.org/10.1007/978-3-658-35835-8

  • Publisher: Springer Gabler Wiesbaden

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2021

  • Softcover ISBN: 978-3-658-35834-1Published: 29 October 2021

  • eBook ISBN: 978-3-658-35835-8Published: 28 October 2021

  • Series ISSN: 2731-3220

  • Series E-ISSN: 2731-3239

  • Edition Number: 1

  • Number of Pages: XV, 145

  • Number of Illustrations: 36 b/w illustrations

  • Topics: Management

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