Social Marketing & Tobacco Consumption Control

Strategies of Curbing Tobacco Consumption in India - Special Reference to Odisha

ISBN: 978-3-659-20260-5
Verlag: LAP Lambert Academic Publishing

Buch, Englisch, 284 Seiten

When the world talks about Food and Beverage Industry as the biggest of all the industries, in reality it doesn t include the oral intoxicants as food. In the Indian context this is the biggest tragedy at Macro Economy level, covering more than 10% of the G.D.P. per year and causing more than 10 Lakhs of human lives to pass away every year. Role of Social Marketing, Advertising and Strategic Action Plans has a lot to contribute in observing a tobacco free society. These success factors are proposed through micro and macro research in this book Social Marketing & Tobacco Consumption Control .

Autoren/Hrsg.

Rath, Siba Prasad

Über Autor(innen)

Dr. Siba Prasad Rath, M.A., PGDM, PGDCFR, Ph.D., is currently serving as Professor Management Studies, in IHM-A, University of Huddersfield, (U.K.),(IHCL) A TATA Enterprise & Dr. Biswajit Das, M.A. (Eng.), M.B.A., LL.B., M.A. (Pub. Admn.), Ph.D., is currently serving as Professor Marketing Management, in KIIT University, Bhubaneswar, India