Transform the shackles of conformity into the tools for generating amazing, unconventional resultsHoudini performed his greatest tricks within the confines of a box. Now one of the advertising industry's brightest and most innovative stars shows you how to do likewise: to use the power of thinking inside the box to unleash the power of innate creativity. Who hasn't been extremely creative when boxed into an exceedingly tight deadline or budget? The Houdini Solution introduces a radical theory of how to generate more focused and powerful ideas by accepting, and even thriving on, constraints instead of being controlled by them. Filled with inspiring anecdotes and intriguing exercises that will yield surprising results, this book will spur you on to unleash the full power of your creativity, work magic in the workplace, and succeed beyond your wildest dreams. Key features - Presents an innovative strategy for fostering creativity that anyone can apply to both work and personal life - Schenck has done groundbreaking advertising work for Royal Caribbean Cruise Line, United Airlines, Dreamworks SKG, Volkswagen, Saturn, Sony, and many other brands - Schenck's spot for John Hancock 'Sarajevo,' was an Emmy Award nominee for best commercial of the year
Schenck
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Weitere Infos & Material
Chapter 1: Why Thinking Outside The Box Isn’t The Answer For Most People.Chapter 2: You See A Wall. Houdini Saw An Opening.Chapter 3: Padlocks. Chains. Straight Jackets. That’s Stopping You From Thinking Creatively?Chapter 4: It’s Easy To Drown When You’re Afraid Of Drowning.Chapter 5: He’s Been In There For Three Minutes!: The Power Of Deadlines.Chapter 6: Creativity And The Straitjacket Of Money.Chapter 7: The Lobsterman And The Lexus.Chapter 8:Thinking Inside The Toy Box.Chapter 9: Houdini Didn’t Invent Magic. He Reinvented It.Chapter 10: What, You Thought There Wasn’t Going To Be Homework? Afterword
Schenck, Ernie
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Ernie Schenck is cofounder of the acclaimed advertising agency Pagano Schenck and Kay and an Emmy Award nominee for his creative work. He's also a columnist and contributing editor for Communication Arts magazine.
