How to attract and persuade customers without being salesy
224 Seiten, Kartoniert, Paperback, Format (B × H): 150 mm x 210 mm, Gewicht: 334 g
Verlag: Books on Demand
Different than you might think, says Stephan Heinrich. People don't want to be persuaded. Instead, they want to negotiate at eye level. That's why this book won't reveal how to create interest, but rather how to locate interest that is already there. Furthermore, how to put your decision maker into a position to decide reasonable: For a purchase, for a project, for an investment or for a cooperation. Making your business connections profitable in the long term.