Buch, Englisch, 368 Seiten, Format (B × H): 167 mm x 220 mm, Gewicht: 582 g
Buch, Englisch, 368 Seiten, Format (B × H): 167 mm x 220 mm, Gewicht: 582 g
Reihe: Popular Cultures, Everyday Lives
ISBN: 978-0-231-11878-1
Verlag: Columbia University Press
Beautifully illustrated, A Token of My Affection follows the development of the modern greeting card industry from the 1840s, as a way of recovering that most elusive of things the emotional subjectivity of another age. Barry Shank charts the evolution of the greeting card from an afterthought to a traditional printing and stationery business in the mid-nineteenth century to a multibillion-dollar industry a hundred years later. He explains what an industry devoted to emotional sincerity means for the lives of all Americans. Blending archival research in business history with a study of surviving artifacts and a literary analysis of a broad range of relevant texts and primary sources, Shank demonstrates the power of business to affect love and the ability of love to find its way in the marketplace of consumer society.
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Druckindustrie, Verpackungsindustrie
- Interdisziplinäres Wissenschaften Wissenschaft und Gesellschaft | Kulturwissenschaften Kulturwissenschaften
- Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Freizeitsoziologie, Konsumsoziologie, Alltagssoziologie, Populärkultur
Weitere Infos & Material
List of IllustrationsAcknowledgmentsIntroduction: Structured Feelings amid Circulations of the Heart1. Vicious Sentiments: Nineteenth-Century Valentines and the Sentimental Production of Class Boundaries2. The Nineteenth-Century Christmas Card: The Chromo-Reproduction of Sentimental Value3. Corporate Sentiment: The Rise of the Twentieth-Century Greeting Card Industry and the American Culture of Business4. Condensation, Displacement, and Masquerade: The Dream-Work of Greeting Cards5. Knitting the Social Lace: The Use of Greeting Cards6. All This Senseless Rationality: Beyond the End of the Modern Era of Greeting CardsNotesBibliographyIndex