Buch, Englisch, 432 Seiten, Format (B × H): 189 mm x 233 mm, Gewicht: 581 g
Reihe: For Dummies
Buch, Englisch, 432 Seiten, Format (B × H): 189 mm x 233 mm, Gewicht: 581 g
Reihe: For Dummies
ISBN: 978-1-118-98553-3
Verlag: Wiley John + Sons
Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more.
Social media marketing is a highly-effective way to make a big bang without spending big bucks--and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market.
* Gives you an overview of your social media marketing choices
* Covers giving social license to employees and metrics
* Provides the latest trends in social media marketing
* Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources
If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Introduction 1
Part I: Getting Started with Social Media Marketing 5
Chapter 1: Understanding Social Media Marketing 7
Chapter 2: Discovering Your SMM Competitors 29
Chapter 3: Getting in the Social Media Marketing Frame of Mind 51
Part II: Practicing SMM on the Social Web 71
Chapter 4: Launching SMM Campaigns 73
Chapter 5: Developing Your SMM Voice 93
Part III: Reaching Your Audience via Mainstream Social Platforms 109
Chapter 6: Finding the Right Platforms 111
Chapter 7: Exploring SMM Strategies for Facebook 125
Chapter 8: Marketing on Twitter 137
Chapter 9: Creating a YouTube Strategy 151
Chapter 10: Considering LinkedIn 163
Chapter 11: Viewing Google through a Different Lens 179
Chapter 12: Marketing with Pinterest 189
Chapter 13: Interacting with Tumblr 207
Chapter 14: Delving into Instagram 223
Part IV: Getting Your Message to Connectors 233
Chapter 15: Marketing via Niche Networks and Online Communities 235
Chapter 16: Accounting for the Influencers 249
Part V: Old Marketing Is New Again with SMM 265
Chapter 17: Practicing SMM on Your Website 267
Chapter 18: Becoming an Authentic and Engaged Advertiser 287
Chapter 19: Building an SMM Mobile Campaign 303
Chapter 20: Energizing Your Employees for Social Media Marketing 325
Chapter 21: Applying Metrics to the SMM Realm 341
Chapter 22: Understanding Social Media Governance and Tools 363
Chapter 23: Moving Toward Real-Time Marketing 373
Part VI: The Part of Tens 385
Chapter 24: Ten SMM-Related Must-Read Blogs 387
Chapter 25: Ten Top SMM Tools 391
Index 395
