Strategic Writing for Emerging and Established Media
6. New Auflage 2019,
474 Seiten, Kartoniert, Format (B × H): 182 mm x 233 mm, Gewicht: 946 g
Verlag: Taylor & Francis Ltd
Smith Becoming a Public Relations Writer
Smith provides comprehensive examples, guidelines and exercises that allow students to both learn the fundamentals of public relations writing and practice their writing skills. Ethical and legal issues are woven throughout the text, which covers public relations writing formats for both journalistic and organizational media.
This new edition updates and expands its coverage of writing for digital and social media—including blogs, websites and wikis, as well as social networking (Facebook), microblogging (Twitter), photo sharing (Instagram and Snapchat) and video sharing (YouTube). This range reflects the current landscape of public relations writing, preparing undergraduate students for a public relations career.
Becoming a Public Relations Writer is a trusted resource for courses in public relations, media writing and strategic communication. Previous editions of this text have been adopted by more than 190 colleges and universities in the U.S. and among other English-speaking nations.
Complementary online materials are provided for both instructors and students; instructors have access to support materials such as test banks, chapter overviews and a sample syllabus, while students will benefit from career prep resources such as ethics codes, an overview of professional organizations and sample news packages. Visit the Companion Website at www.routledge.com/cw/smith.
Weitere Infos & Material
Part I: Principles of Effective Writing
Writing…and What It Means to You
Persuasive and Ethical Communication
The Writing Process
News: The Basis for All Strategic Communication
News Writing Style
Part II: Paid, Earned, Owned and Shared Media
Social Media and Wiki
Website and Blog
Fact Sheet and Advisory
Print News Release
Broadcast News Release
Transmedia News Package
Advocacy and Opinion
Brochure, Newsletter and Corporate Report
Speeches, Presentations and Interviews
Public Relations Advertising