Ratten / Ferreira | Sport Entrepreneurship and Innovation | Buch | 978-1-138-94173-1 | sack.de

Buch, Englisch, 284 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 521 g

Ratten / Ferreira

Sport Entrepreneurship and Innovation

Buch, Englisch, 284 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 521 g

ISBN: 978-1-138-94173-1
Verlag: Routledge


This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the globalization of sport as a product and service, the new types of sports that have emerged, athlete entrepreneurs and their related business endeavors and how sport influences innovation in other industries.

The main themes of the book include: 1) the development of sport entrepreneurship and innovation, 2) entrepreneurship and sport, 3) innovation in sport, 4) internationalization and entrepreneurial behavior in sport, 5) entrepreneurial sport marketing, 6) sport in entrepreneurial universities and 7) the future for sport entrepreneurship and innovation. This interdisciplinary book will appeal to entrepreneurship, innovation and sport management scholars, students and practitioners.
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Zielgruppe


Postgraduate and Undergraduate

Weitere Infos & Material


Contents



List of figures

List of tables

Notes on contributors

Foreword by Matt Winkler

Preface

Acknowledgements



1 Sport entrepreneurship and innovation: concepts and theory

Vanessa Ratten and João J. Ferreira

2 Innovation capability of non-profit sport organisations

Mathieu Winand and Larena Hoeber

3 Influence of sports events in local tourism

Héctor Valentín Jiménez Naranjo, Mari Cruz Sánchez Escobedo and José Luis Coca Pérez

4 Innovation for social inclusion in sport

Anne Tjønndal

5 The influence of Total Quality Management in the innovative capacity of municipal sport firms

Gastão Sousa and Maria José Madeira

6 Sport leadership, psychology and innovation

Vanessa Ratten

7 A blue ocean strategy in a sport context: a systematisation of literature

Elsa Regina M. Vieira and João J. Ferreira

8 The relevance of the social impact of sports events in the context of public financing of sport

David Parra Camacho, Ferran Calabuig Moreno, Juan Núñez Pomar and Josep Crespo Hervás

9 Sport entrepreneurship and community development in Japan

Isao Okayasu and Duarte B. Morais

10 Coherence, the beginning and end of everything

Marco Arraya

11 Sport, innovation and public policy

Vanessa Ratten

12 “Not Out”? A sociomaterial perspective on decision review systems in professional cricket

Ian McLoughlin and Patrick Dawson

13 Consumer behavior analysis: an innovation approach in non-profit sports organizations

Dina Miragaia and João J. Ferreira

14 Exploring motivation of marathon runners

Konstantinos Koronios, Marina Psiloutsikou and Athanasios Kriemadis

15 Sport entrepreneurship and the emergence of opportunities: towards a future research agenda

Vanessa Ratten and João J. Ferreira



Index


Vanessa Ratten is Associate Professor of Entrepreneurship and Innovation at the Department of Management and Marketing, La Trobe Business School, Australia.
João J. Ferreira is Associate Professor in Management at the University of Beira Interior and NECE Research Unit in Business Sciences, Portugal.


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