Buch, Englisch, 195 Seiten, Paperback, Format (B × H): 155 mm x 235 mm, Gewicht: 341 g
A Practical Guide to a Firm's International Growth
Buch, Englisch, 195 Seiten, Paperback, Format (B × H): 155 mm x 235 mm, Gewicht: 341 g
ISBN: 978-3-030-21046-5
Verlag: Springer International Publishing
· Selecting foreign markets
· Adapting your business model
· Navigating uncertain global markets
· Managing across cultures
· Choosing between entry mode options
With case studies and insights illustrating how to apply each toolkit, this book is ideal for practitioners, MBA students, and those in executive education. It will help you to consider a variety of alternative solutions for key managerial decisions on internationalization, the costs and benefits of different strategic scenarios, and ultimately drive you to create a clear global vision for your firm.
Zielgruppe
Popular/general
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
1. Is Your Business Reaching its Full Potential in Global Markets?.- 2. Global E-E-E Mindset: Empathy, Ethics and Engagement.- 3. How to Enter a Foreign Market.- 4. Implementing Internationalization Strategy: People's Issue.