The Global Public Relations Handbook, Revised and Expanded Edition

2. Auflage 2009
ISBN: 978-0-415-99513-9
Verlag: Routledge

Buch, Englisch, 952 Seiten, Format (B × H): 178 mm x 254 mm, Gewicht: 1837 g

Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offerstwenty new chapters in addition to the original contents. It includesfourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.

Autoren/Hrsg.

Sriramesh, Krishnamurthy

Vercic, Dejan

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikationsmanagement, Public Relations

Inhaltsverzeichnis

Contributors

Foreword
Mr. Koichiro Matsuura, Director-General, UNESCO

Preface

Introduction
Krishnamurthy Sriramesh

Section 1: Global Public Relations: Conceptual Framework

1 A Theoretical Framework for Global Public Relations Research and Practice
Krishnamurthy Sriramesh and Dejan Vercic

2 Political Economy and Public Relations
Sandra Duhe and Krishnamurthy Sriramesh

3 Culture and Public Relations
Krishnamurthy Sriramesh

4 The Mass Media and Public Relations
Krishnamurthy Sriramesh and Dejan Vercic

5 Activism and Public Relations
Jeong-Nam and Krishnamurthy Sriramesh

Section 2: Asia and Australasia

6 Public Relations in Australasia: Friendly rivalry, Cultural diversity and a Global focus
Judy Motion, Shirley Leitch, and Simon Cliffe

7 An Overview of Public Relations in Japan and the "Self-Correction" Concept
Takashi Inoue

8 Professionalism and Diversification: The Evolution of Public Relations in South Korea
Yungwook Kim

9 Becoming professionals: A portrait of public relations in Singapore
Constance Chay-Nemeth

10 Public Relations in Mainland China: An Adolescent with growing pains
Ni Chen and Hugh Culbertson

11 Sharing the Transformation: Public Relations and the UAE Come of Age
Badran Badran, Judy Turk, and Timothy Walters

12 Public Relations in Palestine: Inside and Out
Rhonda Zaharna and Jane Masri

13 The Israeli Public Relations Experience: Nation building and Professional Values
Margalit Toledano and David McKie

Section 3: Africa

14 The Nature and Status of Public Relations in Africa
Chris Skinner and David Mersham

15 Public Relations in Nigeria
Eric Koper

16 The Status of Public Relations in Kenya
Peter Oriare Mbeke

17 Public relations in South Africa: From rhetoric to reality
Ronel Rensburg

18 Public Relations in Egypt: Practices and Obstacles
Kevin Keenan

Section 4: Europe

19 The United Kingdom: Advances in Practice in a Restless Kingdom
J. White, D. Moss, Jacquie L’Etang

20 From "literary bureaus" to a modern profession: The Development and Current Structure of Public Relations in Germany
Guenter Bentele and Stefan Wehmeier
21 Public Relations in Norway: Communication in a Small Welfare State
Oyvind Ihlen

22 Public Relations in the Polder: The Case of the Netherlands
Betteke van Ruler

23 Public Relations in Sweden: A Strong Presence, Increasing in Importance
Bertil Flodin
24 Public Relations in Italy: Masters of Ceremony in a Relational Society
Toni Muzi Falconi

25 Public Relations in an Economy and Society in Transition: The Case of Poland
Ryczard Lawniczak, Jacek Trebecski and Waldemar Rydzak

26 Public Relations in a Corporativist Country: The Case of Slovenia Dejan Vercic

27 Challenges of Revived Democracies: The rise of public relations in Romania
Adela Rogojinaru

28 A Hungarian Rhapsody: The evolution and current state of Hungarian public relations
Gyorgy Szondi

29 The Development of Public Relations in Russia: A Geopolitical Approach
Katerina Tsetsura

Section 5: The Americas

30 Public Relations in the United States: A Generation of Maturation
Larissa A. Grunig and James E. Grunig

31 A Different Country, A Different Public Relations: Canadian PR in the
North American Context
Fraser Likely
32 Public Relations in México: From amateurism to professionalism
María Antonieta Rebeil Corella, Alberto Monotya Martín del Campo,Jorge A. Hidalgo Toledo

33 Overview of Public Relations in South America
Maria Aparecida Ferrari

34 Public Relations in Brazil: Practice and Education in a South American Context
Juan Carlos Molleda, Andréia Athaydes, Vivian Hirsch

35 Public Relations in Chile: Searching for Identity Amid Imported Models
Maria Aparecida Ferrari
Section 6: International public relations: Key dimensions and actors
36 Transnational Public Relations by Foreign Governments
Michael Kunczik

37 Public Relations of "Movers and Shakers:" Transnational Corporations
Dejan Vercic

38 Non-Governmental Organizations and International Public Relations
Ana Taklac & Jurica Pavicic

39 Public Relations, Public Diplomacy, and Strategic communication
Mark van Dyke & Dejan Vercic

40 Sustainable Development in Sub-Saharan Africa: A Communication Ethic for the Global Corporation
Cornelius B. Pratt

41 Managing Your Global Reputation: The Public Relations Agency
Michael Morley

42 Public Information in the UNESCO: Progress Toward a Strategic Role
Vincent Defourny

43 The United Nations Department of Public Information: Intractable Dilemmas and Fundamental Contradictions
Seth Center

Epilogue

44 The Missing Link: Multiculturalism and Public Relations Education
Krishnamurthy Sriramesh

Über Autor(innen)

Krishnamurthy Sriramesh, PhD, is Professor of Public Relations at the School of Business, Massey University, in Wellington, New Zealand. He taught previously at Purdue University, the University of Florida, and Nanyang Technological University, and has served as visiting professor at universities in three continents. In 2004, he was awarded the prestigious Pathfinder Award from the Institute for Public Relations (USA) for original scholarly research contributing to the public relations body of knowledge.
Dejan Vercic, PhD, FCIPR is a partner at Pristop agency and Associate Professor of Public Relations and Communication Management at the University of Ljubljana, Slovenia. Among his clients are governments, domestic and international corporations, and associations. He organizes the Lake Bled International Public Relations Research Symposia, held annually in Bled, Slovenia.