DESIGNED TO WIN STRATEGIES FOR

Erscheinungsjahr 2006
ISBN: 978-0-07-146752-0
Verlag: MCGRAW HILL BOOK CO

Buch, Englisch, 272 Seiten, Format (B × H): 147 mm x 231 mm, Gewicht: 556 g

An exclusive roadmap for steering your company's global expansion to successToday's business leaders face more uncertainty, more risk and more complexity. The strength of the global marketplace combined with formidable competition from new market entrants and regional economies is challenging traditional business and operating principles. Global executives must adapt swiftly to fundamental shifts in marketing, research and development, supply chain, people management and growth strategies or face extinction. In this environment, leaders must design a sustainable business model, one that is agile, responsive and capable of generating value to an increasingly disaggregated customer base. Designed to Win was co-authored by acknowledged global business advisors who have helped companies worldwide respond to the challenges of doing business globally. Using extensive case studies and interviews with top executives, KPMG's Hiroaki Yoshihara and Mary Pat McCarthy take you inside a number of the most successful transnational enterprises to reveal how those companies' successfully navigate the risks of global expansion and achieve sustained growth in a volatile global marketplace. Here is your chance to learn important business strategies of the Global Fortune 500 and discover what they and other companies are doing to: - Position and manage brands worldwide - Build a customer-centric supply chain - Optimize their organizational structures for a global marketplace - Recruit, develop and retain the best talent - Build a unifying global corporate culture - Negotiate transnational deals - Manage global risk - Protect intellectual property

Autoren/Hrsg.

Yoshihara, Hiroaki

McCarthy, Mary Pat

McCarthy, Mary

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Multinationale Unternehmen

Über Autor(innen)

McCarthy, Mary Pat
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Yoshihara, Hiroaki
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

McCarthy, Mary
Mary Pat McCarthy provides e-Business and financial management advice to some of the world's leading high technology companies and is Vice Chair of the Information, Communications, and Entertainment practice of KPMG LLP.

Hiroaki Yoshihara is a Vice Chair and Global Managing Partner at KPMG International, responsible for global industry and client initiatives. He is a member of the International Executive Team and has over 25 years experience serving global clients.Mary Pat McCarthy is Vice Chair of Industries at KPMG LLP (U.S.) responsible for leading U.S Industries and client initiatives. She has over 28 years serving some of the world's leading companies and has previously co-authored several leading business books.