Zimmerman / Chaudhry The Economics of Counterfeit Trade
2009
ISBN: 978-3-540-77834-9
Verlag: Springer, Berlin
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Buch, Englisch,
194 Seiten, Gebunden, Book, Format (B × H): 155 mm x 235 mm, Gewicht: 468 g
Governments, Consumers, Pirates and Intellectual Property Rights
2009,
194 Seiten, Gebunden, Book, Format (B × H): 155 mm x 235 mm, Gewicht: 468 g
ISBN: 978-3-540-77834-9
Verlag: Springer, Berlin
Seite exportieren
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The Global Growth of Counterfeit Trade.- The Supply of Counterfeit Trade: The Problem Countries.- Modeling the Intellectual Property Rights Environment.- The Demand for Counterfeit Trade: Consumer Complicity.- The Use of Anti-piracy Marketing Techniques to Educate the Consumer.- Changing Trade Policy: The EU and US Bolster Protection of Intellectual Property Rights.- Government and Industry Led Operations to Curb Counterfeit Trade.- The Special Case of China.- Internet Piracy: The Virtual Marketplace for Counterfeit Goods.- Managerial Counterattack: Traditional and Novel Anti-counterfeiting Strategies.- The Future: Will the Piracy Paradox Persist?.
Research
The Global Growth of Counterfeit Trade.- The Supply of Counterfeit Trade: The Problem Countries.- Modeling the Intellectual Property Rights Environment.- The Demand for Counterfeit Trade: Consumer Complicity.- The Use of Anti-piracy Marketing Techniques to Educate the Consumer.- Changing Trade Policy: The EU and US Bolster Protection of Intellectual Property Rights.- Government and Industry Led Operations to Curb Counterfeit Trade.- The Special Case of China.- Internet Piracy: The Virtual Marketplace for Counterfeit Goods.- Managerial Counterattack: Traditional and Novel Anti-counterfeiting Strategies.- The Future: Will the Piracy Paradox Persist?.
Research
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