Buch, Englisch, 272 Seiten, Format (B × H): 184 mm x 241 mm, Gewicht: 464 g
Buch, Englisch, 272 Seiten, Format (B × H): 184 mm x 241 mm, Gewicht: 464 g
ISBN: 978-0-7619-3589-6
Verlag: SAGE Publications
Research Methods for Graduate Business and Social Science Students is a fundamental and easy guide to studying research methods. In addition to the general concepts relating to research methods, broad research issues and theoretical concepts critical to research are discussed. The book is written in a highly reader-friendly manner and contains plenty of examples and helpful practical exercises at the end of each chapter to reinforce and enjoy learning. Divided into 16 chapters, the authors aim to clearly and concisely explain the basics of quantitative and qualitative analysis and research to students, including:
- Research ethics
- Formulation and process of research
- Literature analysis and critical reading
- How to plan and implement a research project
- Data collection, survey research and data management
- Practical research techniques
- Elementary and advanced statistical analyses
- Assessment, reliability and validity of research work
- Guidelines on research writing and structures of dissertation
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
SECTION - I: GENERAL INTRODUCTION
Chapter 1: Introduction to Research
1.1 What is Research?
1.2 Why is Research Conducted?
1.3 Who Does Research?
1.4 How is Research Conducted?
1.5 Business and Social Research Methods
SECTION - II: RESEARCH METHODOLOGY
Chapter 2: Research Methodology
2.1 Introduction
2.2 Research Method versus Research Methodology
2.3 Approaches to Business and Social Research
2.4 Justifying the Scientific Method
2.5 Research Ethics
2.6 Exercises
2.7 References
SECTION - III: FORMULATION
Chapter 3: The Research Cycle
3.1 Introduction
3.2 The Research Cycle
3.3 Problems with the Research Process
3.4 Exercises
3.5 References
Chapter 4: Literature Review and Critical Reading
4.1 Introduction
4.2. The Importance of a Literature Review
4.3 What Should the Literature Review Do?
4.4 Types of Literature Review
4.5 Some General Points in Literature Reviewing
4.6 Obtaining Literature Sources
4.7 Searching the Literature
4.8 Assessing the Quality of Literature
4.9 An Example of a Literature Review
4.10 Critical Evaluation
4.11 Critical Analysis
4.12 Critical Reading
4.13 Critical Thinking
4.14 Critical Questions
4.15 Critical Reviews
4.16 Exercises
4.17 References
SECTION - IV: RESEARCH DESIGN
Chapter 5: Sampling
5.1 Introduction
5.2 Classification of Research Designs
5.3 Sources of Data
5.4 Types of Data and Measurement
5.5 Methods of Data Collection
5.6 Sampling Techniques
5.7 Representative Sampling Plans
5.8 Sample Size Determination
5.9 Test of Significance for Population Mean
5.10 Test of Significance for Population Proportion
5.11 Key Statistical Concepts
5.12 Some Problems with Random Sample Surveys
5.13 The Normal Distribution
5.14 Exercises
5.15 References
SECTION - V: DATA COLLECTION
Chapter 6: Primary Data Collection
6.1 Introduction
6.2 Observation
6.3 Experimentation
6.4 Surveys
6.5 Interviews
6.6 Diary Methods
6.7 Case Studies
6.8 Data Storage
6.9 Triangulation
6.10 Exercises
6.11 References
Chapter 7: Secondary Data Collection
7.1 Introduction
7.2 Web Search Skills
7.3 Exercises
7.4 References
Chapter 8: Surveys
8.1 Introduction
8.2 Design
8.3 Questions
8.4 Administering the Survey
8.5 Ensuring a High Response Rate
8.6 Missing Information
8.7 Coding and Data Input
8.8 Guidelines
8.9 References
Chapter 9: Interviews
9.1 Introduction
9.2 Why do Interviews?
9.3 General Guidelines for Interviewing
9.4 Bias and Errors
9.5 Telephone Interviews
9.6 Group/Focus Group Interviews
9.7 References
SECTION - VI: ANALYSIS
Chapter 10: Qualitative Data Analysis
10.1 Introduction
10.2 Preparation
10.3 Content Analysis
10.4 Summarising
10.5 Grounded Theory
10.6 References
Chapter 11: Descriptive Quantitative Analysis
11.1 Introduction
11.2 Descriptive Statistics
11.3 Are There Significant Differences?
11.4 Comparing Two Groups
11.5 Comparing More Than Two Groups
11.6 The Association Between Categorical Variables
11.7 Summary of Test Procedures
11.8 Exercises
11.9 Appendix: Exploratory Data Analysis
11.10 References
Chapter 12: Correlation and Regression
12.1 Introduction
12.2 Correlation
12.3 Regression
12.4 Diagnostics
12.5 Multiple Regression
12.6 Exercises
12.7 References
Chapter 13: Advanced Statistical Analysis
SECTION - VII: QUALITY AND VERIFICATION - 1 Introduction 2 Factor Analysis 3 Logistic Regression 4 Exercises 5 References
Chapter 14: Test of Measurement and Quality
14.1 Introduction
14.1 Reliability
14.2 Validity
14.3 Generalisability
14.5 Exercises
14.6 References
SECTION - VIII: INVOLVEMENT DURING RESEARCH
Chapter 15: Conducting Your Research
15.1 Introduction
15.2 Selecting your Topic
15.3 Guidelines for Supervision
15.4 Undertaking your Research
15.5 References
Chapter 16: Writing and Presenting the Dissertation
16.1 Introduction
16.2 The Dissertation
16.3 Dissertation Objectives
16.4 What Should a Dissertation Look Like?
16.5 Presenting the Dissertation
16.6 References




