Design Thinking for Business and Management

Strategies, Principles and Practice for Innovation
1. Auflage 2026
ISBN: 978-1-3986-2605-8
Verlag: Kogan Page Ltd

Buch, Englisch, 280 Seiten, Format (B × H): 156 mm x 234 mm

A practical guide to using design thinking to navigate complexity, drive innovation and create human-centred transformation across organisations. Design Thinking for Business and Management by Dr Mersha Afta explores how design thinking can be used as a strategic capability to address complex challenges, foster innovation and enable organisational and digital transformation. This essential textbook and practitioner guide is for final-year undergraduate and postgraduate students, as well as managers, consultants, technologists, digital transformation professionals and organisational leaders. This textbook explores: - Design thinking principles, methods and tools for addressing complex organizational challenges - Systems thinking and approaches to navigating complexity and transformation - Digital transformation, emerging technologies and AI - Empathy and human-centred approaches to innovation and organisational change - Ethical, social and sustainability considerations in responsible innovation - Creativity, collaboration, leadership and organizational resilience - International case studies demonstrating design thinking in practice Students are supported by learning activities, reflective exercises and practical tools throughout the book. An accompanying Design Thinking Methods Toolkit provides methods, templates and exercises that can be applied in education, workshops and professional practice, alongside downloadable online resources and a comprehensive glossary. With a foreword by Dr. David Hands, Design Thinking for Business and Management positions design thinking not simply as a problem-solving process, but as a way of thinking, leading and responding to change.

Autoren/Hrsg.

Aftab, Mersha

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Entscheidungsfindung
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management

Inhaltsverzeichnis

• • Chapter - 00: Foreword by Dr David Hands;
  • Chapter - 01: Introduction;
  • Chapter - 02: Design as Responsibility: From Practice to Ethics and Equity;
  • Chapter - 03: Design Thinking: Foundations, Evolution and Relevance in Contemporary Business Practice;
  • Chapter - 04: Design and Systems Thinking;
  • Chapter - 05: Humanizing Digital Transformation;
  • Chapter - 06: Organizational Readiness for Design Value;
  • Chapter - 07: Design Leadership for Managers;
  • Chapter - 08: Case Studies;
  • Chapter - 09: What Next for Design Thinking?;
  • Chapter - 10: Conclusion

Über Autor(innen)

Aftab, Mersha
<b>Dr Mersha Aftab</b> is an Associate Professor, researcher and international consultant specialising in empathy-led transformation, human-centred design and design thinking. Her interdisciplinary work spans business, management, technology, healthcare and the built environment, with a particular focus on how organisations navigate innovation, digital transformation and complex change. She has led interdisciplinary research and industry collaborations across academia, government and the private sector, developing practical frameworks and tools that place people at the centre of transformation. She is also the founder of the empathy group, which brings together stakeholders from the public, private and higher education sectors to advance the role of design in driving meaningful transformation.

Dr Mersha Aftab is an Associate Professor, researcher and international consultant specialising in empathy-led transformation, human-centred design and design thinking. Her interdisciplinary work spans business, management, technology, healthcare and the built environment, with a particular focus on how organisations navigate innovation, digital transformation and complex change. She has led interdisciplinary research and industry collaborations across academia, government and the private sector, developing practical frameworks and tools that place people at the centre of transformation. She is also the founder of the empathy group, which brings together stakeholders from the public, private and higher education sectors to advance the role of design in driving meaningful transformation.