Buch, Englisch, 160 Seiten, Format (B × H): 161 mm x 243 mm, Gewicht: 381 g
Buch, Englisch, 160 Seiten, Format (B × H): 161 mm x 243 mm, Gewicht: 381 g
Reihe: Research Book from the Interna
ISBN: 978-0-19-507825-1
Verlag: OXFORD UNIV PR
As large firms move into international markets, smaller firms find it increasingly difficult to compete internationally. This book explores the nature of the international market for smaller firms and discusses ways that they can compete and use their unique competitive advantages in the global markets. The chapters examine niche markets that do not require economies of scale and ways of rethinking the relationship between local and global markets. Tamir Agmon and
Richard L. Drobnick also explore the need to design new control systems across borders that recognize local norms and the new accounting systems that have developed based on differing country environments.
