M-Profits

Making Money from 3g Services
1. Auflage 2002
ISBN: 978-0-470-84775-6
Verlag: Wiley

Buch, Englisch, 352 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 736 g

Dieses Buch zeigt Ihnen, wie mit 3G-Diensten Geld verdient werden und zwischen Content Providern und Netzwerkbetreibern zu beiderseitigem Nutzen aufgeteilt werden kann.
- die dritte Generation der Mobilfunktechnologie (3G) ermöglich erweiterte drahtlose Medien wie Videoconferencing, Internetzugang und Zugriff auf Netzwerke; diese Dienste sollen in Zukunft die neue UMTS/3G-Industrie treiben
- bisher wurde aber noch nirgends zusammenhängend untersucht, welche Unternehmen von welchen Diensten profitieren können
- diesem Thema widmet sich hier ein Insider von Nokia

Autoren/Hrsg.

Ahonen, Tomi T

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Mathematik | Informatik EDV | Informatik Computerkommunikation & -vernetzung
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien

Inhaltsverzeichnis

Foreword.

Acknowledgements.

Intro to m-Profits: Show Me the Money.

Characteristics of Mobile Services: What Makes Them Different.

Mobile Phone the Most Personal Device: Cannot Live Without It.

Micro-payments: The Magical Key to Content Revenues.

The 5 M's of 3G Services: Recipe for Killer Cocktails.

The Profits of Movement Services: Escaping the Fixed Place.

The Profits of Mobile Services: Expanding the Concept of Time.

The Profits of 'Me' Services.

The Profits of Money Services: Expending Financial Resources.

The Profits of Machine Services: Empowering Gadgets and Devices.

Money Patterns in Cellular Networks: The 'Hockey Stick' Curves.

Tariffing: Just Below the Pain Threshold.

Marketing 3G Services.

Competition in 3G Services: More Competitors.

Revenue Sharing and Partnering: When You Cannot Do It Alone.

Business Case of 3G for the Operator: Revenues, Cost and Profitability.

Money Migration: Know the Streams.

4G: What Next?

Postscript: Final Thoughts.

m-Dictionary.

Abbreviations.

Bibliography.

Websites.

Services Index.

Index.

Über Autor(innen)

Tomi T. Ahonen is an independent consultant on 3G strategy. Previously he set up and headed Nokia's Global 3G Business Consultancy department. Earlier he worked for three operators/carriers in Finland and New York, creating the world's first fixed-mobile service bundle, and setting a world record for challenger operator market share, as well as participating in telecoms standardization. He started work as a controller on Wall Street. Tomi holds an MBA from St John's University New York Joe has been in the telecommunications industry since 1979 when he joined BT. He has worked in the mobile telecommunications arena since 1985 where he worked in the emerging European mobile phone market. He has been with Nokia for over 10 years holding various positions in sales, marketing and strategic areas for the mobile infrastructure business. He started his career in the Royal Navy as a radio engineer and now lives in Finland with his family.