Buch, Englisch, 396 Seiten, Format (B × H): 189 mm x 246 mm, Gewicht: 755 g
Buch, Englisch, 396 Seiten, Format (B × H): 189 mm x 246 mm, Gewicht: 755 g
ISBN: 978-0-19-921282-8
Verlag: Oxford University Press
Based on the successful international retailing textbook by Nicholas Alexander, this new textbook has been designed to deliver a clear understanding of the retail internationalisation process, considering the supporting theoretical frameworks, international retail activity, and the management of international operations.
Structured around four parts, the text guides students through the internationalisation process, considering international markets and how retail enterprises operate within them, before ending with a concluding section that considers future trends. The authors discuss what is happening in international retailing, who is making it happen, why it is happening in the way that it is, and how it is happening. The book therefore examines the international retail process in its entirety by reflecting on contemporary research and the practicalities of international retail activity.
The textbook will be accompanied by an online resource centre. The ORC will comprise the following features:
For students:
Web exercises
Weblinks
Glossary of terms
Multiple choice questions
Revision questions
For lecturer (password protected):
PowerPoint slides
Revision comments/updates for the textbook
Lecturer's guide (explanatory notes and background article guidance for non-research active staff)
Seminar and discussion questions
Exam questions
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
- Part One: The Internationalisation Process
- 1: The Internationalisation Process
- 2: Internationalisation Theory
- 3: Retail Internationalisation Theory
- 4: International Retailers
- 5: Expansion Patterns
- Part Two: Markets
- 6: Regulation and Economy
- 7: Society and Culture
- 8: Retail Structure
- Part Three: Operationalisation
- 9: Reasons for Internationalisation
- 10: Market Selection
- 11: Market Entry Methods
- 12: Supply Chain Management
- 13: Marketing and Brand Management
- 14: International Retail Divestment
- Part Four: Conclusion
- 15: Conclusion and Future Trends
