Buch, Englisch, 150 Seiten, Paperback, Format (B × H): 152 mm x 229 mm, Gewicht: 301 g
Popular Music + Advertising = Marketing Excellence
Buch, Englisch, 150 Seiten, Paperback, Format (B × H): 152 mm x 229 mm, Gewicht: 301 g
ISBN: 978-1-63157-001-8
Verlag: Business Expert Press
From COCA-COLA to CHRYSLER this book takes you behind the curtain of some of the best popular music in advertising campaigns of all time. Did you know that fog played a critical role in the I’D LIKE TO TEACH THE WORLD TO SING campaign? And that the choir had no idea that EMINEM was going to show up while they were taping the LOSE YOURSELF campaign? Or that THE DOORS were supposed to be in the Cadillac commercials, not Led Zeppelin, until one of THE DOORS discovered that Cadillac made the Escalade and suddenly declined because he felt it was environmentally unfriendly? This book talks to the people that created the campaigns with the songs we remember the most. Everything from Bob Seger’s “Like A Rock” in Chevy Trucks to Lady Gaga’s “Applause” and the dancing KIA hamsters. The result is a book for students to be educated and entertained on what made these campaigns excellent and how to make excellent campaigns. This collection of award-winning music in advertising campaigns is not available together anywhere else. It shows where this art in advertising form has been, where it is now, and helps the student to be a part of where it is still to go.
