Strategic Management

From Theory to Practice
3. Auflage 2027
ISBN: 978-1-041-20896-9
Verlag: Taylor & Francis

Buch, Englisch, 288 Seiten, Format (B × H): 178 mm x 254 mm

A focus on creating and sustaining a flow of profitable transactions, in other words, the creation of sustainable competitive advantage is the seemingly simple, yet complex goal of strategic leaders and managers. Allen Amason and Andrew Ward approach the topic of strategic management with this focus in mind.

Rather than simply teaching theory and research, Amason and Ward seek to convey the fundamental keys to how strategy works. This book is designed to help students think critically and understand fully how to strategically manage their future firms. In so doing, it will enable them to adapt and learn, even as their circumstances change; to apply sound logic and reasoning, even in new and unfamiliar settings.

By conveying enduring and fundamental principles of economic and human behavior that apply even in an era of accelerated change driven by AI, this book succeeds in preparing students to excel in the business environment over time, regardless of how it evolves.

Online resources for the book can be found at: www.strategicmanagementbook.com

Zielgruppe

Postgraduate, Undergraduate Advanced, and Undergraduate Core

Autoren/Hrsg.

Amason, Allen

Ward, Andrew

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensgründung
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management

Inhaltsverzeichnis

1. An Introduction to Strategic Management  2. Strategic Management and Organizational Performance  3. Tools of the Trade  4. Analyzing the Environment  5. Organizational Strengths and Weaknesses: Analyzing a Firm’s Capabilities and Resources  6. Strategies for Competitive Advantage  7. Corporate and Multi-Business Unit Strategy  8. Implementation, Adaptation and Learning  9. Disruptive Megatrends  10. Issues of Context, Setting and Application

Über Autor(innen)

Allen Amason is Dean Emeritus of the College of Business at Georgia State University, USA

Andrew Ward is the Charlot and Dennis E. Singleton ’66 Chair of Corporate Governance, and Professor of Management, at Lehigh University, USA