Amit / Zott Business Model Innovation Strategy
1. Auflage 2020
ISBN: 978-1-119-68968-3
Verlag: Wiley & Sons
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Buch, Englisch,
368 Seiten, Gebunden, Format (B × H): 156 mm x 28 mm, Gewicht: 618 g
Transformational Concepts and Tools for Entrepreneurial Leaders
1. Auflage 2020,
368 Seiten, Gebunden, Format (B × H): 156 mm x 28 mm, Gewicht: 618 g
ISBN: 978-1-119-68968-3
Verlag: Wiley & Sons
Seite exportieren
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Amit, Raphael
RAPHAEL AMIT is a widely cited, award-winning researcher on business models. He is the Marie and Joseph Melone Professor and a Professor of Management at the Wharton School, University of Pennsylvania.
CHRISTOPH ZOTT is a business model innovation expert and Professor of Entrepreneurship at the prestigious IESE Business School in Spain. Professor Zott's research on business models has appeared in top publications around the world.
Preface xv
Part I Foundation and Mindset for Business Model Innovation 1
Chapter 1 Why Do Business Models Matter? The "What, How, Who, and Why" Framework for Understanding Any Business Model 3
Chapter 2 How Business Models Create Value in New Ways - Case Studies and Theory 27
Chapter 3 Adopting a Business Model Mindset - A Prerequisite for Transformative Innovation 55
Chapter 4 Business Model Innovation - A Fundamentally New Source of Innovation 85
Part II Strategic Design and Evaluation of Business Model Innovation 127
Chapter 5 Strategic Design of Innovative Business Models - How to Bring Design Thinking and Creativity to Your Business Model 129
Chapter 6 How to Design a New Business Model - A Dynamic Design Method 161
Chapter 7 How to Design a New Business Model - Methods Championed by Startup Entrepreneurs 191
Chapter 8 Value Propositions - The NICE Framework for Measuring the Impact of the Business Model 223
Chapter 9 Evaluating Existing Business Models and Designing New Ones - Your Essential Toolkit 249
Part III Making Business Model Innovation Happen 277
Chapter 10 Implementing Business Model Innovation in Established Firms - Organizational Barriers and How to Overcome Them 279
Chapter 11 Implementing Business Model Innovation in New Ventures - Balancing the Prospects of Shooting for the Stars with the Risks That Can Sink the Ship 307
Chapter 12 Business Model Innovation Strategy in the Digital Age - What Does It Mean for You? 339
Acknowledgments 355
About the Authors 357
Index 361
Amit, Raphael
RAPHAEL AMIT is a widely cited, award-winning researcher on business models. He is the Marie and Joseph Melone Professor and a Professor of Management at the Wharton School, University of Pennsylvania.
CHRISTOPH ZOTT is a business model innovation expert and Professor of Entrepreneurship at the prestigious IESE Business School in Spain. Professor Zott's research on business models has appeared in top publications around the world.
Preface xv
Part I Foundation and Mindset for Business Model Innovation 1
Chapter 1 Why Do Business Models Matter? The "What, How, Who, and Why" Framework for Understanding Any Business Model 3
Chapter 2 How Business Models Create Value in New Ways - Case Studies and Theory 27
Chapter 3 Adopting a Business Model Mindset - A Prerequisite for Transformative Innovation 55
Chapter 4 Business Model Innovation - A Fundamentally New Source of Innovation 85
Part II Strategic Design and Evaluation of Business Model Innovation 127
Chapter 5 Strategic Design of Innovative Business Models - How to Bring Design Thinking and Creativity to Your Business Model 129
Chapter 6 How to Design a New Business Model - A Dynamic Design Method 161
Chapter 7 How to Design a New Business Model - Methods Championed by Startup Entrepreneurs 191
Chapter 8 Value Propositions - The NICE Framework for Measuring the Impact of the Business Model 223
Chapter 9 Evaluating Existing Business Models and Designing New Ones - Your Essential Toolkit 249
Part III Making Business Model Innovation Happen 277
Chapter 10 Implementing Business Model Innovation in Established Firms - Organizational Barriers and How to Overcome Them 279
Chapter 11 Implementing Business Model Innovation in New Ventures - Balancing the Prospects of Shooting for the Stars with the Risks That Can Sink the Ship 307
Chapter 12 Business Model Innovation Strategy in the Digital Age - What Does It Mean for You? 339
Acknowledgments 355
About the Authors 357
Index 361
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