Business Success in the Gulf Region

How Exporters Can Navigate the Transformation in Saudi Arabia and the Gulf States
Erscheinungsjahr 2026
ISBN: 978-3-658-50197-6
Verlag: Springer

Buch, Englisch, 339 Seiten, Format (B × H): 153 mm x 216 mm, Gewicht: 596 g

This book shows how companies from Germany, Austria, and Switzerland can successfully do business in the Arab Gulf States. The region—especially Saudi Arabia—is currently diversifying beyond oil and gas, offering lucrative opportunities across many industries. The authors explain in a fact-based, pragmatic way how export-oriented companies can take advantage of these opportunities. As seasoned experts on the Gulf, they translate field observations into practical guidance and offer essential recommendations, plus insider tips drawn from 30+ interviews—mostly with Arab managers. Ethical questions that arise in this complex region are not ignored but are addressed from various perspectives. The book exposes the often unseen hurdles European managers face.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Ammann, Paul

Drißner, Gerald

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Außenhandel

Inhaltsverzeichnis

The new self-confidence in the Arab Gulf States.- Visions, opportunities, and obstacles.- How to successfully do business in the Gulf States.- Scenario 1: Market entry.- Scenario 2: Finding local distribution partners.- Scenario 3: Establishing a subsidiary.

Über Autor(innen)

Prof. em. Dr. Paul Ammann is a consultant at Ammann Business Consulting and former head of the research group “International Management” at the Bern University of Applied Sciences. He previously served as Global Business Development Manager at ABB.

Gerald Drißner , economist and Arabist, has worked for many years in Arab countries. The author and journalist has received multiple awards for his work.