The Growing Business Intelligence

AI and Related Technologies
1. Auflage 2025
ISBN: 978-1-998511-44-0
Verlag: Apple Academic Press

Buch, Englisch, 366 Seiten, Format (B × H): 152 mm x 229 mm

In today’s fast-paced and technologically driven society, businesses face unprecedented challenges and
opportunities. This new volume explores how the application of artificial intelligence in the fields of
management, finance, HR, hospitality, and marketing can enhance effectiveness, enabling business
professionals and marketers to develop deeper connections with clients, extract valuable insights from
large databases, and execute highly customized and personalized marketing and personnel management
strategies.

Zielgruppe

Academic and Postgraduate

Autoren/Hrsg.

Amoako, George Kofi

Majeed, Mohammed

Ofori, Kwame Simpe

Asare, Charles

Yomboi, Jonas

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management

Inhaltsverzeichnis

1. Managing AI Implementation and Integration Within Organizations. 2. AI-Driven Performance Management and Optimization. 3. Visual AI and Customer Experience in the Hospitality Industry. 4. Supply Chain Transparency and Traceability: Role of New Age Technologies. 5. New Age Technologies and Marketing Management. 6. Deep Learning in the Hospitality Industry. 7. Artificial Intelligence (AI) and Customer Experience. 8. The Fourth Industrial Revolution and the Critical Role of Green HRM. 9. Exploring Exponential Intelligence for Business Transformation. 10. The Fourth Industrial Revolution (IR4) and Its Implications on the 7Ps of Marketing. 11. Ethical and Societal Implications of AI in Management. 12. Artificial Intelligence and Customer Service. 13. Visual Artificial Intelligence in the Hospitality Sector. 14. Artificial Intelligence-Enabled Marketing Mix. 15. Redefining Strategic Priorities with Advances in New Technologies. 16. Leveraging Technology in Finance.

Über Autor(innen)

George Kofi Amoako, PhD, is a Professor of Marketing and Director at the Directorate of Research
Innovation and Consultancy at Ghana Communication Technology University. He is an honorary
Professor at Durban University of Technology, South Africa, as well as a practicing Chartered Marketer
(CIM-UK). He has published in academic journals and presented at conferences in Africa, America,
Europe, and Australia and is ranked among the top four marketing scholars in Ghana and top 3% in
Africa (AD Scientific Index for 2024).

Mohammed Majeed, PhD, DBA, is a Senior Lecturer and Head of the Department of Logistics and
Procurement Management at Tamale Technical University, Ghana. Dr. Majeed holds two doctoral
degrees—a Doctor of Business Administration and a Doctor of Philosophy in Marketing. Dr. Majeed
lectures at institutions across Ghana. A prolific author, he has 10 published books, with 10 more in
production, with leading publishers such as Springer, Apple Academic Press, and Bentham Science, and
has authored over 40 book chapters and over 108 journal papers.

Kwame Simpe Ofori, DBA, is an Associate Professor at the School of Management and Economics,
University of Electronic Science and Technology of China. He has taught courses in finance and
telecommunications engineering. His research interests are in the areas of consumer behavior,
technology adoption, trust in online systems, and PLS path modeling. His papers have appeared in
several journals.

Charles Asare, MBA, is a Lecturer of marketing at the Ghana Communication Technology University and
a chartered marketer (CIM-UK). Mr. Asare is also a management consultant who provides training for
private and public institutions in Ghana and the West African sub-region. His research interests are
multichannel and omnichannel integration, consumer behavior, and contemporary issues in marketing.
He holds an MBA from the University of Sunderland, UK, and is a PhD candidate at the University of
Professional Studies, Ghana.

Jonas Yomboi, MCom, is a teacher at Senior High School, Navrongo Ghana. He holds a Master of
Commerce degree in Accounting from the University for Development Studies, Ghana; a Bachelor of
Education degree in Accounting with Mathematics, and a Diploma in Ghanaian Sign Language. Mr.
Yomboi teaches part time at Community Health Training College. His research interests include social
media, public sector accounting, and financial reporting.