Corporate Information Strategy and Management: Text and Cases (Int'l Ed)

Text and Cases
8 ed
ISBN: 978-0-07-126319-1
Verlag: McGraw-Hill Education - Europe

Buch, Englisch, 0 Seiten, Format (B × H): 186 mm x 234 mm, Gewicht: 946 g

Reihe: Asia Higher Education Business & Economics Management Information Systems

Corporate Information Strategy and Management: Text and Cases 8/e by Applegate, Austin, and Soule is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information technology (IT) enables organizations to conduct business in radically different and more effective ways. The author’s objective is to provide readers with a better understanding of the influence of twenty-first century technologies on business decisions. The 8th edition discusses today’s challenges from the point of view of the executives who are grappling with them. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

Autoren/Hrsg.

Applegate, Lynda M.

Applegate, Lynda

Austin, Robert D.

Austin, Robert

Soule, Deborah L.

Soule, Deborah

Fachgebiete

• Mathematik | Informatik EDV | Informatik Angewandte Informatik Wirtschaftsinformatik
• Wirtschaftswissenschaften Betriebswirtschaft Wirtschaftsmathematik und -statistik

Inhaltsverzeichnis

PrefaceIntroduction: The Challenges of Managing in a Network Economy Case #I-1 Li and Fung Internet Issues (A) (HBS #301-009)Module 1: Business Impacts Chapter 1: IT and Strategy Chapter 2: IT and Organization Chapter 3. Extending the EnterpriseChapter 4. Making the Case for IT Case #1-1 Charles Schwab in 2002 (HBS #803-070)Case #1-2 Learning from Leapfrog (HBS #804-062)Case #1-3 Wyndham International: Fostering High-Touch with High Tech (HBS #803-092)Case #1-4 Global Healthcare Exchange (HBS #804-002)Article #1-5 IT Doesn’t Matter with Letters to the Editor (HBR #3566)Module 2: Managing Networked Infrastructure and Operations Chapter 5. Understanding Internetworking Infrastructure Chapter 6. Assuring Reliable and Secure IT Services Chapter 7. Managing Diverse IT Infrastructures Case #2-1 CareGroup (HBS #303-097)Case #2-2 The iPremier Company: Denial of Service Attack (A) (HBS #601-114)Case #2-3 Ford Motor Company: Supply Chain Strategy ((HBS #699-198)Article #2-4 The Power of Virtual Integration: An Interview with Dell Computer's Michael Dell (HBR #98208)Case #2-5 Postgirot Bank and Provment AB: Managing the Cost of IT Operations (HBS #302-061)Module 3: Managing and Leading a Networked IT Organization Chapter 8. Organizing and Leading the IT Function Chapter 9. Managing IT Outsourcing Chapter 10. A Portfolio Approach to IT Projects Case #3-1 Cathay Pacific: Doing More with Less (HBS #303-106)Case #3-2 Royal Caribbean Cruises, Ltd. (HBS #304-019)Case #3-3 Rakuten (HBS #305-050)Case #3-4 Telecomunicacoes de São Paulo S.A. (Telesp) (HBS #804-149)Case #3-5 Outsourcing IT: The Global Landscape in 2004 (HBS #304-104)Conclusion: The Challenges of Managing in a Network Economy RevisitedCase #C-1 UCB (HBS #304-096)Case #C-2 Enabling Business Strategy with IT at the World Bank (HBS #304-055)Annotated BibliographyIndex

Über Autor(innen)

Austin, Robert
Associate professor at Harvard Business School and chairs an executive program for CIOs. He is the author of numerous articles and four books on information technology management.

Applegate, Lynda
The Henry R Byers Professor of Business Administration at Harvard Business School, teaching courses in entrepreneurial management and business policy and strategy.