Reimagining Learning Design

How to create learning solutions for modern audiences
1. Auflage 2027
ISBN: 978-1-3986-3293-6
Verlag: Kogan Page Ltd

Buch, Englisch, 272 Seiten, Format (B × H): 156 mm x 234 mm

Learning and Development teams are under increasing pressure to deliver learning programmes that are both engaging and effective. But how can L&D teams do this quickly and easily whilst responding nimbly to employee needs? Reimaging Learning Design showcases how L&D teams can create content and systems that audiences actually want to use and that cut through the noise to deliver business outcomes in a streamlined way. By treating learning solutions as products and their end-users as consumers of these products, this book enables you to design learning that audiences will want to engage with, enabling you to capture attention and deliver measurable business impact. This book moves learning teams away from high-level theory into practical, actionable work that fits to companies of any size or industry. It provides teams with a complete system of work, showing them how to embrace a product development mindset immediately and apply it to their workflows to quickly create learning solutions that will engage their audiences. This new approach incorporates the use of AI, contemporary UX principles and a product mindset, whilst also recognising the reality of today's workplaces with guidance that reflects the realities of remote and hybrid team working setups.

Autoren/Hrsg.

Arthur, Greg

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Personalwesen, Human Resource Management
• Sozialwissenschaften Pädagogik Lehrerausbildung, Unterricht & Didaktik Methoden des Lehrens und Lernens

Inhaltsverzeichnis

• • Chapter - 00: Introduction: Why Learning Needs a Product Mindset
• Section - ONE: FOUNDATIONS – DO THEM ONCE, DO THEM RIGHT
• • Chapter - 01: Overview- What is happening to your audience and why is this level of detail useful?
  • Chapter - 02: Establishing the right setup, including team dynamics, time-boxing and ways of working
• Section - TWO: STAKEHOLDERS, TEMPLATES & OUTCOMES – ALIGNED, BRIEFED AND DOCUMENTED
• • Chapter - 03: Project Intake and Stakeholder Mapping: Tagging & Ranking
  • Chapter - 04: Mapping Business and User Outcomes: The Family Tree Approach
  • Chapter - 05: The Experience Design Template Walkthrough
• Section - THREE: RAPID EXPERMENTS AND CORE UX
• • Chapter - 06: Rapid Data Gathering Strategies & UX Basics
  • Chapter - 07: Hypothesis Creation
  • Chapter - 08: From Concept to MVP in 1-day
  • Chapter - 09: MVP Testing Methods
• Section - FOUR: PEOPLE EXPERIENCE DESIGN & PRODUCTION
• • Chapter - 10: Design Specifications and Wireframing 3-ways
  • Chapter - 11: UI Fundamentals for People Experience Design Projects
  • Chapter - 12: Content Mapping and Production Sprints: A How-To
• Section - FIVE: LAUNCH & MARKETING
• • Chapter - 13: Go-to-Market Strategy for Learning Products
  • Chapter - 14: Multi-Channel Launch Execution
  • Chapter - 15: User-Adoption vs User-Rejection
• Section - SIX: EVALUATION, EVOLUTION & REACTING TO YOUR AUDIENCE
• • Chapter - 16: Measuring What Matters & Removing Vanity Metrics
  • Chapter - 17: The Evaluation Workshop Framework
  • Chapter - 18: Evolution & Retirement

Über Autor(innen)

Arthur, Greg
<b>Greg Arthur</b> is Co-Founder of Two Circles Design Studio, a Product Design for Learning Agency based in London, UK. He has over 15 years of experience creating user-driven learning products across brands such as ASOS, HSBC, BP and Philip Morris International. He is a popular conference speaker and hosts The Product Design for Learning podcast.

Greg Arthur is Co-Founder of Two Circles Design Studio, a Product Design for Learning Agency based in London, UK. Working with clients such as STMicroelectronics, Marks and Spencer, Railpen and British Airways, he explores the divide between internal learning design norms and the rapid evolution of external design practices, focusing on UI/UX and Product & Service Development and Design. Prior to that, he has over 15 years of experience creating user-driven learning products across brands such as ASOS, HSBC, BP and Philip Morris International. He is a popular conference speaker and hosts The Product Design for Learning podcast.