The Luxury Market in India

Maharajas to Masses
2012
ISBN: 978-0-230-33672-8
Verlag: Springer Nature B.V.

Buch, Englisch, 217 Seiten, Format (B × H): 144 mm x 223 mm, Gewicht: 408 g

A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.

Zielgruppe

Research

Autoren/Hrsg.

Atwal, G.

Jain, S.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Interdisziplinäres Wissenschaften Wissenschaft und Gesellschaft | Kulturwissenschaften Kulturwissenschaften
• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein
• Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft

Inhaltsverzeichnis

List of Figues Foreword; S.Kapoor Acknowledgements Notes on Contributors Indian Metrics Introduction; G.Atwal & S.Jain PART I: UNDERSTANDING LUXURY IN INDIA Renewing India's Relationship with Luxury; D.Sinha India's Historical Luxury Fables; S.Jain PART II: UNRAVELING THE INDIAN CONSUMER The Changing Luxury Landscape; S.Maxwell Real Lives. Real Luxury; P.Saxena Contemporary Lustre; M.Puddick & P.Menon New Consumer. New Luxury; T.Recchione & A.Misra PART III: TAKING THE BUSINESS STEP Crossing the Indian Threshold; R.Kapoor LUXURY RETAILING IN INDIA Luxury Retailing in India; S.Chhabra PART IV: WOOING INDIA Delivering a Luxury Brand Experience; Lula Raghavan Fitting in India; G.Atwal & S.Khan PART V: THE MESSAGE AND THE MEDIUM The Communication Dilemma; G.Atwal, S.Khan & D.Bryson Creating the Hype; K.Medh Bollywood and Luxury; R.V.Ahluwalia PART VI: INDIA'S OWN LUXURY Luxury Living; H.R.Chaudhuri Rise of Indian Luxury Brands; A.Som & S.Das Recognising the Future; G.Atwal & S.Jain

Über Autor(innen)

ROASIE VIRQ AHLUWALIA responsible for Corporate Affairs for Genesis Luxury

DOUGLAS BRYSON Professor at ESC Rennes School of Business, France

HIMADRI ROY CHAUDHURI member of the marketing faculty at International Management Institute Kolkata, India

SUDEEP CHHABRA Consultant to Suneet Varma Design Pvt Ltd

SUSHANTA DAS Senior Manager for Process Improvement at DFS in Hong Kong (LVMH)

RAHUL KAPOOR Co-founder of Excedo Luxuria, India

SHAZIYA KHAN Executive Planning Director and Vice President at JWT Mumbai, India

SOPHIE MAXWELL Insight Director at International design agency Pearlfisher

KINJAL MEDH Chief Operating Officer of Cogito Consulting, India

PRIYA MENON Brand Director at Added Value UK

AKASH MISRA Senior Associate Consultant at Ninah Consulting, India

MELANIE PUDDICK Brand Director at Added Value UK

LULU RAGHAVAN Country Director of the Mumbai office of Landor Associates, India

THOMAS RECCHIONE Asia Director of Ninah Consulting, the financial and management consultancy of Publicis Groupe

PRASHANT SAXENA Associate Director at Agility Research & Strategy, Singapore

DHEERAJ SINHA Regional Planning Director, Asia at Bates

ASHOK SOM Associate Dean of Global MBA and founder of the India Research Center at ESSEC Business School, France