Buch, Englisch, 158 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 245 g
Buch, Englisch, 158 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 245 g
Reihe: Corporations in the Global Economy
ISBN: 978-1-349-51708-4
Verlag: Palgrave Macmillan UK
The premise of the book is to provide insight into new ways through which corporations create and execute strategies. It is the result of a 24-hour intensive workshop that brought together over twenty strategy practitioners from multiple industries. They were asked to consider the proposition that strategy is shifting from a product of an élite group of people within the firm to a process that aggregates strategic thinking from all levels of the firm.
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
Introduction PART 1: THE STRATEGIC INDIVIDUAL Developing the Strategic Mindset Embracing a Global Context Sensing the Market, Competitors, Customers and Opportunities PART 2: DEVELOPING THE STRATEGIC CORPORATE COMPETENCY Anticipating the Competition and Understanding Market Trends Devising Strategy Collaboratively Dealing with Ambiguity and Unpredictable Events PART 3: MOVING THE STRATEGIC AGENDA INTO ACTIONABLE INITIATIVES Moving Strategic Thinking into Tangible Tactical Actions Measuring the Results Making Strategic Thinking Contagious