Strategic Thinking in Tactical Times

1. Auflage 2004
ISBN: 978-1-349-51708-4
Verlag: Palgrave Macmillan UK

Buch, Englisch, 158 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 245 g

Reihe: Corporations in the Global Economy

The premise of the book is to provide insight into new ways through which corporations create and execute strategies. It is the result of a 24-hour intensive workshop that brought together over twenty strategy practitioners from multiple industries. They were asked to consider the proposition that strategy is shifting from a product of an élite group of people within the firm to a process that aggregates strategic thinking from all levels of the firm.

Zielgruppe

Research

Autoren/Hrsg.

Austin, F.

DiVanna, J.

Inhaltsverzeichnis

Introduction PART 1: THE STRATEGIC INDIVIDUAL Developing the Strategic Mindset Embracing a Global Context Sensing the Market, Competitors, Customers and Opportunities PART 2: DEVELOPING THE STRATEGIC CORPORATE COMPETENCY Anticipating the Competition and Understanding Market Trends Devising Strategy Collaboratively Dealing with Ambiguity and Unpredictable Events PART 3: MOVING THE STRATEGIC AGENDA INTO ACTIONABLE INITIATIVES Moving Strategic Thinking into Tangible Tactical Actions Measuring the Results Making Strategic Thinking Contagious

Über Autor(innen)

JOSEPH A. DIVANNA is an independent author, consultant and global public speaker based in Cambridge, England, where researches the dynamics of business over the last ten centuries. A thought leader and reengineering practitioner formerly with CSC Index's Research and Advisory Services, he is currently the CEO of Maris Strategies Ltd and author of (Palgrave Macmillan, 2002), (Palgrave Macmillan, 2003) and (Palgrave Macmillan 2003).

FRANÇOIS AUSTIN is a founding Director of Corven, an independent advisor and an investor in organizations requiring growth, where he is accountable for delivering major consultancy assignments. With more than twelve years consultancy experience, François has focused on translating business strategies and ideas into demonstrable results.