Buch, Englisch, Band 13, 220 Seiten, Paperback, Format (B × H): 148 mm x 210 mm, Gewicht: 326 g
Buch, Englisch, Band 13, 220 Seiten, Paperback, Format (B × H): 148 mm x 210 mm, Gewicht: 326 g
Reihe: Electronic Commerce & Digital Markets
ISBN: 978-3-7562-3248-2
Verlag: Books on Demand
This dissertation examines the extent to which customers benefit from these technological advances by taking on a behavioral economics perspective. The main focus of the dissertation lies on two aspects which are highly relevant for firms: (i) customer satisfaction, and (ii) the quality of customers' economic decisions.
The dissertation employs a wide set of methods (theoretical modelling, analysis of experimental data, analysis of observational data) and consists of three articles. Article 1 is conceptual in nature and lays the theoretical foundation by providing theoretical insights on customer-related decision processes from a behavioral economics perspective. Article 2 looks at how the availability and presentation of information influences customer satisfaction. The focus of Article 3 lies on technology's impact on economic decision making with a particular interest on automated investment advice from a robo-advisor, and the role of social design elements.