Buch, Englisch, 220 Seiten, Format (B × H): 170 mm x 244 mm, Gewicht: 429 g
ISBN: 978-1-349-39564-4
Verlag: Palgrave Macmillan
This book provides a guide to successful management. Managers need to set the right objectives for the company and clear objectives for themselves. A general manager must develop new strategies that are relevant to the environment and are based on the core competences of the corporation. These strategies will need to yield a long term competitive advantage so that they significantly increase the value of the company over time. This book, by the Chief Executive of a major multinational company, provides many insights and thoughtful consideration of important aspects of successful management.
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
Starting Point - Management or Leadership? - Management Development - Managing Yourself -The Environment - Strategy - Adding Value - Communication - Taking Charge - The Numbers - A Sense of Balance




