Winning Strategies for Business

1. Auflage 2010
ISBN: 978-81-321-0442-1
Verlag: Sage Publications India

Buch, 288 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 380 g

Winning Strategies for Business is a comprehensive strategic management resource that brings together all the business tools that managers need for surviving business challenges and succeeding in the dynamic economic environment of today.

The recent global economic crisis has alerted the business world to the need for maintaining a strategic edge through productivity enhancement, cost management and product innovation. The book provides a holistic and contemporary lesson on strategic management by encompassing areas like strategy development, new economic policy, strategies for survival, competitive advantage, growth, mergers, globalization, innovation, and portfolio management.

The author also brings together numerous examples and case studies on companies like Infosys, Reliance, Biocon and Amul to explain how organizations have faced and dealt with business and economic challenges.

Autoren/Hrsg.

Baisya, Rajat K

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung

Inhaltsverzeichnis

Foreword - Charles Wilson

Preface
Introduction
Strategy Development Process-Basic Approach
Impact of New Economic Policy on Business
Core strategies for Survival
Creating Competitive Advantage
Corporate Growth Strategy
Portfolio Management
Globalization and New Order Organization
Competitiveness
Managing Innovation and Creativity
Corporate Excellence
Cases Studies
Appendix I: McKinsey's Economic Reform Route for India
Appendix II: Global Competitiveness Index 2008-09
Glossary
Bibliography
Index

Über Autor(innen)

Baisya, Rajat K
Rajat K Baisya has served as a Senior Professor in Marketing, Strategic Management, International Business, and Project Management at the Department of Management Studies, Indian Institute of Technology, Delhi. He was the President and CEO of the Emami Group of Companies and Senior Vice President, Business Development of Reckitt Benckiser India Ltd. He has also been associated with companies like Escorts Ltd, United Breweries Group, Best Food International (Unilever Group) and Parle-Bisleri Group in very senior management capacities. He was a member of Research Management Board of International Project Management Association (IPMA), Switzerland and is on the editorial board of many international journals. He is the Chairman of Strategic Consulting Group Pvt. Ltd and Frontier Agro Industries Pvt. Ltd, and also a Director on the Board of North Eastern Development Finance Corporation Ltd. He has over 300 research publications and authored five books and is associated with numerous trade and professional bodies in India and abroad. He is the Founder President of Project and Technology Management Foundation. He is a consultant to many large Indian and multinational corporations.

Professor Baisya was the recipient of Gardner Award for the year 1974 and Dr J.S. Pruthi Award for the year 2001 for significant contribution to the processed food industry in India. He received the Commendation Award of National Institute of Management and Technology for 2002 for significant contribution in corporate turnaround strategy. He has recently won the Best Professor of Marketing Management Award from Bloomberg UTV.