The Moralizing Corporation

The Rise and Fall of Corporate Carewashing
1. Auflage 2026
ISBN: 978-1-5292-5118-0
Verlag: Bristol University Press

Buch, Englisch, 192 Seiten, Format (B × H): 156 mm x 234 mm

Over the past two decades corporations have increasingly used crises to portray themselves as institutions that fundamentally care about people and the planet, not just private wealth. Deploying ‘carewashing’ to moralize operations, they seek to obscure the social, political and environmental damage they cause.

Now such carewashing is under fire - from the left and the right. Attacks on ‘woke capitalism’, corporate philanthropy, diversity, equity and inclusion (DEI) and sustainability have shaken the moralizing corporation. With its cross-disciplinary contributions, the book interrogates the corporate turn to and away from ‘care’, offering new insights and alternatives to the carewashing corporation.

Autoren/Hrsg.

Bakan, Joel

Chatzidakis, Andreas

Littler, Jo

Weitere Mitwirkende

Rhodes, Carl

Baars, Grietje River

Bradshaw, Alan

Richey, Lisa Ann

Farris, Sara R.

Deakin, Robert

Varman, Rohit

Fotaki, Marianna

Parker, Martin

Banerjee, Bobby

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmensethik
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Volkswirtschaftslehre Wirtschaftssysteme, Wirtschaftsstrukturen
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Betriebliches Energie- und Umweltmanagement

Inhaltsverzeichnis

Foreword – Carl Rhodes

1. Introduction – Joel Bakan, Andreas Chatzidakis, Jo Littler

Part I: Origins and Contradictions

2. ‘Caring’ Corporations in Uncaring Times – Joel Bakan

3. From Carewashing To Care-Stripping – Andreas Chatzidakis and Jo Littler

4. Law’s Spin Cycle: Where’s Justice After Carewashing? - Grietje (River) Baars

Part II: Case Studies

5. Bono and Geldof: Mobilising a Philanthro-Capitalist Identity Politics – Alan Bradshaw

6. Selling Apartheid Artifacts for ‘Societal Healing’ – Lisa Ann Richey

7. The Corporatisation of Care Homes and Nurseries in London – Sara Farris and Robert Deakin

Part III: Politics and Alternatives

8. Corporations and Fascist Carewashing – Rohit Varman

9. Carewashing and the Limits of Liberal Care – Marianna Fotaki

10. Beyond Carewashing: Towards Alternative Business – Martin Parker

Afterword – Bobby Banerjee

Über Autor(innen)

Fotaki, Marianna
Marianna Fotaki is Professor of Business Ethics at the University of Warwick Business School.

Chatzidakis, Andreas
Andreas Chatzidakis is Professor of Marketing and Consumer Culture at Royal Holloway University of London and co-author of 'The Care Manifesto'.

Rhodes, Carl
Carl Rhodes is Professor of Organization Studies at the University of Technology Sydney. He researches the ethical and democratic dimensions of business and work. Carl regularly writes for the mainstream and independent press on issues related to ethics, politics and the economy.

Littler, Jo
Jo Littler is Professor of Cultural, Media and Social Analysis at Goldsmiths, University of London and co-author of 'The Care Manifesto'.

Parker, Martin
Martin Parker is Professor of Organization Studies at the University of Bristol and lead for the Inclusive Economy Initiative. His most recent books are 'Shut Down the Business School' (Pluto 2018) and 'Anarchism, Management and Organization' (Routledge 2020).

Bakan, Joel
Joel Bakan is Professor of Law at the University of British Columbia, author of The New Corporation and a filmmaker.

Joel Bakan is Professor of Law at the University of British Columbia, author of The New Corporation and a filmmaker.

Andreas Chatzidakis is Professor of Marketing and Consumer Culture at Royal Holloway University of London and co-author of The Care Manifesto.

Jo Littler is Professor of Cultural, Media and Social Analysis at Goldsmiths, University of London and co-author of The Care Manifesto.