Business Driven Technology

6 ed
ISBN: 978-0-07-337690-5
Verlag: McGraw-Hill Education - Europe

Buch, Englisch, 624 Seiten, Format (B × H): 227 mm x 286 mm, Gewicht: 1528 g

Reihe: Irwin Management Info Systems

Unlike any other MIS textbook franchise, our Baltzan texts (Business Driven Technology, Business Driven Information Systems and M: Information Systems) discuss various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion in these texts first addresses the business needs and then addresses the technology that supports those needs.Business Driven Technology 6e offers you the flexibility to customize your course according to your needs and the needs of your students by covering only essential concepts and topics in the five core units with 20 chapters, while providing additional in-depth coverage in the 20 business and the 12 technology plug-ins. Business Driven Technology 6e provides the ultimate flexibility in tailoring content to the exact needs of your MIS or IT course!Plug-ins are fully developed modules of text that include student learning outcomes, case studies, business vignettes, and end-of-chapter material such as key terms, individual and group questions and projects, and case study exercises.We realise that instructors today require the ability to cover a blended mix of topics in their courses. While some instructors like to focus on networks and infrastructure throughout their course, others choose to focus on ethics and security. Business Driven Technology was developed to easily adapt to your needs. Each chapter and plug-in is independent so you can: - Cover any or all of the chapters as they suit your purpose. - Cover any or all of the business plug-ins as they suit your purpose. - Cover any or all of the technology plug-ins as they suit your purpose. - Cover the plug-ins in any order you wish.

Autoren/Hrsg.

Baltzan, Paige

Inhaltsverzeichnis

Unit 1Chapter 1: Business Driven TechnologyChapter 2: Identifying Competitive Advantages Chapter 3: Strategic Initiatives for Implementing Competitive AdvantagesChapter 4: Measuring the Success of Strategic InitiativesChapter 5: Organisational Structures that Support Strategic InitiativesUnit 2Chapter 6: Valuing Organisational InformationChapter 7: Storing Organisational Information - DatabasesChapter 8: Accessing Organisational Information - Data WarehouseUnit 3Chapter 9: Enabling the Organisation - Decision MakingChapter 10: Extending the Organisation - Supply Chain ManagementChapter 11: Building a Customer-Centric Organisation - Customer Relationship ManagementChapter 12: Integrating the Organisation from End to End - Enterprise Resource PlanningUnit 4Chapter 13: Creating Innovative OrganisationsChapter 14: EBusinessChapter 15: Creating Collaborative PartnershipsChapter 16: Integrating Wireless Technology in BusinessUnit 5Chapter 17: Developing Software to Streamline OperationsChapter 18: Methodologies for Supporting Agile OrganisationsChapter 19: Managing Organisational ProjectsChapter 20: Developing a 21st Century Organization

Über Autor(innen)

Baltzan, Paige
Paige Baltzan teaches in the Department of Information Technology and Electronic Commerce at the Daniels College of Business at the University of Denver. She holds a B.S.B.A. specializing in Accounting/MIS from Bowling Green State University and an M.B.A. specializing in MIS from the University of Denver. Paige also teaches online at Strayer University. She is the coauthor of several books, including Business Driven Technology, Essentials of Business Driven Information Systems, I-Series, and a contributor to Management Information Systems for the Information Age. Before joining the Daniels College faculty in 1999, Paige spent several years working for a large telecommunications company and an international consulting firm where she participated in client engagements in the United States, as well as South America and Europe. Paige lives in Lakewood, Colorado, with her husband, Tony, and daughters, Hannah and Sophie.