Business Driven Technology

3 Rev ed
ISBN: 978-0-07-337674-5
Verlag: McGraw-Hill Education - Europe

Buch, Englisch, 640 Seiten, Format (B × H): 223 mm x 286 mm, Gewicht: 1545 g

Business Driven Technology discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs

Autoren/Hrsg.

Baltzan, Paige

Phillips, Amy

Haag, Stephen

Fachgebiete

• Mathematik | Informatik EDV | Informatik Daten / Datenbanken Automatische Datenerfassung, Datenanalyse

Inhaltsverzeichnis

Chapter 1 Business Driven TechnologyChapter 2 Identifying Competitive AdvantagesChapter 3 Strategic Initiatives for Implementing Competitive AdvantagesChapter 3 Measuring the Success of Strategic InitiativesChapter 4 Organizational Structures that Support Strategic InitiativesChapter 5 Valuing Organizational InformationChapter 6 Storing Organizational Information – DatabasesChapter 7 Accessing Organizational Information – Data WarehouseChapter 8 Enabling the Organization – Decision MakingChapter 9 Extending the Organization – Supply Chain ManagementChapter 10 Building a Customer-Centric Organization – Customer Relationship ManagementChapter 11 Integrating the Organization from End-to-End – Enterprise Resource PlanningChapter 12 Creating Innovative OrganizationsChapter 13 E-BusinessChapter 14 Creating Collaborative PartnershipsChapter 15 Integrating Wireless Technology in BusinessChapter 16 Building Software to Support an Agile OrganizationChapter 17 Outsourcing in the 21st CenturyChapter 18 Developing a 21st Century Organization Business Plug-InsB1 Business BasicsB2 Business ProcessB3 Hardware and SoftwareB4 Enterprise ArchitecturesB5 Networks, Telecommunications, and Wireless ComputingB6 Information SecurityB7 EthicsB8 Supply Chain ManagementB9 Customer Relationship ManagementB10 Enterprise Resource PlanningB11 E-Business ModelsB12 Emerging Trends and TechnologyB13 Strategic OutsourcingB14 Systems DevelopmentB15 Project ManagementTechnical Plug-InsT1 Personal Productivity Using IT (OLC only)T2 Basic Skills Using Excel (OLC only)T3 Problem Solving Using Excel (OLC only)T4 Decision Making Using Excel (OLC only)T5 Designing Database Applications (OLC only)T6 Basic Skills Using Access (OLC only)T7 Problem Solving Using Access (OLC only)T8 Decision Making Using Access (OLC only)T9 Designing Web Pages (OLC only)T10 Creating Web Pages Using HTML (OLC only)T11 Creating Web Pages Using Dreamweaver (OLC only)T12 Creating Gantt Charts with Excel and Microsoft Project (OLC only)

Über Autor(innen)

Phillips, Amy
Amy Philips is Professor of Information Systems at Pittsburgh State University. She holds a B.S. in Mathematics and Computer Science and an M.B.A from Pittsburg State and a Ph.D. in Information Systems from the University of Texas at Arlington. She has published in various journals including the Journal of Global Information Management and the Journal of Computer Information Systems. She serves on various editorial boards and is a coauthor of Case Studies in Information Technology and the concepts books of the I-Series, entitled Computing Concepts. Maeve has been teaching for 20 years and lives in Pittsburg, Kansas, with her husband, Slim.

Haag, Stephen
Stephen Haag is the Associate Dean of Graduate Programs and Director of the MBA program in the Daniels College of Business at the University of Denver.  Prior to being Associate Dean, Stephen served as Chair of the Department of Information Technology and Electronic Commerce in the Daniels College of Business at the University of Denver.  Stephen holds a B.B.A. and M.B.A. from West Texas State University and a Ph.D. from the University of Texas at Arlington.  Stephen has been teaching in the classroom since 1982 and publishing books since 1984.Stephen is the coauthor of numerous books including "Interactions: Teaching English as a Second Language" (with his mother and father), "Information Technology: Tomorrow's Advantage Today" (with Peter Keen), "Excelling in Finance," and more than 40 books within the "I-Series."  He has also written numberous articles appearing in such journals as Communications of the ACM, Soio-Economic Planning Siences, the International Journal of Systems Science, Managerial and Decision Economics, Applied Economics, and the Australian Journal of Management.

Baltzan, Paige
Paige Baltzan teaches in the Department of Information Technology and Electronic Commerce at the Daniels College of Business at the University of Denver. She holds a B.S.B.A. specializing in Accounting/MIS from Bowling Green State University and an M.B.A. specializing in MIS from the University of Denver. Paige also teaches online at Strayer University. She is the coauthor of several books, including Business Driven Technology, Essentials of Business Driven Information Systems, I-Series, and a contributor to Management Information Systems for the Information Age. Before joining the Daniels College faculty in 1999, Paige spent several years working for a large telecommunications company and an international consulting firm where she participated in client engagements in the United States, as well as South America and Europe. Paige lives in Lakewood, Colorado, with her husband, Tony, and daughters, Hannah and Sophie.