MGMT ESSENTIALS

1. Auflage 2013
ISBN: 978-81-321-1103-0
Verlag: SAGE PUBN

Buch, Englisch, 170 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 238 g

Management Essentials is a simplified and synthesized version of core management principles to help readers appreciate the fundamentals of managing enterprises successfully in a competitive environment. It addresses the current dilemma in the field of management, where a strong perception exists that management theory and actual practice are increasingly disconnected from each other.

The book delves into the notion of ‘value’ creation cycle in an enterprise in relation to the competition and the importance to stay ahead on this curve vis-à-vis the competition. It discusses the interrelated concepts of analysis and decision making, and then goes further to connect the popular notion of branding to good business acumen.

By drawing upon the author’s extensive experience in academia and industry, the book uniquely intertwines theory with practice to join the dots across disparate business management concepts.

Autoren/Hrsg.

Banerjee, Arindam

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management
• Wirtschaftswissenschaften Wirtschaftswissenschaften Literatur für Manager

Inhaltsverzeichnis

Foreword Anupam Sirbhaiya
Preface
Effective Management Philosophy: The Rationale
The Power of Anticipation
When you can't Anticipate Well, You Must React on Time
Some Crucial Inputs for Running the Organization
Analysis, the Groundwork for Good Decision-Making
Branding: Is it all about Good Business Acumen?
Some Stray Thoughts on Effective Management Practice
Epilogue
Appendix

Über Autor(innen)

Banerjee, Arindam
Arindam Banerjee is a Professor of Marketing at IIM Ahmedabad. He has been associated with the institute for the past 18 years. Prior to his joining the institute, he was an analytics specialist in a management consulting firm in Chicago, IL. Before that he worked at AC Nielsen Corporation, United States, servicing the analytics requirement for Philip Morris Inc., where he gained market research experience. At IIM Ahmedabad, he teaches, consults and researches in marketing analytics and strategy. He has been involved in setting up the offshore analytics operations for a global bank in India and has been an analytics mentor for several other organizations. He is a PhD in marketing science from the State University of New York at Buffalo and a PGDM from IIM Lucknow. He was listed in the 10 Most Prominent Analytics Academicians in India, 2017 by Analytics India Magazine. He is also the author of Management Essentials: A Recipe for Business Success published by SAGE in 2013.