Buch, Englisch, 184 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 241 g
Buch, Englisch, 184 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 241 g
ISBN: 978-93-86446-76-3
Verlag: SAGE Response
Practicing analysts will also find this book helpful in redirecting their focus from the technical aspects of analytics towards a business orientation whereby they can focus on the value addition that analytical outputs provide to support decision making. The book will guide them to tailor their analytics towards creating business value and showcasing the same.
Autoren/Hrsg.
Weitere Infos & Material
Foreword by Badri Veeraghanta
Preface
Acknowledgement
Part 1: An Approach to Build Analytics Capability to Solve Business Problems
Introduction: The Practice of Analytics and the Associated “Conundrum”
Where to Begin: Managing Organization’s Data Inventory for Effective Decision Support
Useful Approaches to Mining Information: Building Intuition of Tool
Resolving Business Problems with (Predictive Analytics): Scoping the Objectives
Communicating Analytical Output: Numbers to Narratives
From Analysis to Analytics: Building the Infrastructure
Part 2: The Analytic 'State of Affairs'
Perspectives on Knowledge Process Adoption in Emerging Economies
Appendix 1 Railroad Cleaning Service (Case)
Appendix 2 ABV Tyre Company (Case)
Appendix 3 Marketing Mix Modelling
Appendix 3A Note on Regression Models
Appendix 4 Logit Modelling: A Note
Appendix 5 Interview Guide for Our Industry Research
Appendix 6 Select Cases of Analytics Adoption in Indian Organizations