Introduction to Mass Communication: 2026 Release ISE

99. Auflage 2026
ISBN: 978-1-264-39991-8
Verlag: Open University Press

Buch, Englisch, Gewicht: 907 g

Introduction to Mass Communication focuses on literacy and culture, equipping students with essential skills in today’s ever-changing media landscape. Along with the core content, students are supported by a suite of personalized study tools, customizable assessments, scenario-driven activities, and writing tools in McGraw Hill Connect.

Autoren/Hrsg.

Baran, Stanley

Inhaltsverzeichnis

PART 1 LAYING THE GROUNDWORK1 Mass Communication, Culture, and Media Literacy2 Convergence and the Reshaping of Mass CommunicationPART 2 MEDIA, MEDIA INDUSTRIES, AND MEDIA AUDIENCES3 Books4 Newspapers, Online News, and an Evolving Journalism5 Print and Online Magazines6 The Movies7 Radio, Streaming, and the Recording Industry8 Television and Streaming Video9 Video Games10 The Internet and Social MediaPART 3 STRATEGIC COMMUNICATION INDUSTRIES11 Public Relations12 Advertising and Brand InfluencePART 4 MASS-MEDIATED CULTURE IN THE INFORMATION AGE13 Theories and Effects of Mass Communication14 Media Freedom, Regulation, and Ethics15 Global Media

Über Autor(innen)

Baran, Stanley
Stanley Baran earned his Ph.D. in communication research at the University of Massachusetts after taking his M.A. in journalism at Pennsylvania State University. He taught for 4 years at Cleveland State University, eventually moving to the University of Texas. He led the Department of Radio-TV-Film’s graduate program for 6 of his 9 years in Austin and won numerous teaching awards there, including the AMOCO Teaching Excellence Award as the best instructor on that 40,000-student campus, the College of Communication’s Teaching Excellence Award as that college’s outstanding professor, and Utmost Magazine’s Student Poll for best instructor. Dr. Baran moved to San Jose State University in 1987 and served 9 years as chair of the Department of Television, Radio, Film, and Theatre. At SJSU he was named President’s Scholar as the University’s outstanding researcher. Now, he teaches at Bryant University, where he is the founding chair of that school’s Communication Department. Among his other experiences shaping this book are service as a Fulbright Scholar and his many years of professional activity in audience research, writing for radio, and producing for television. Dr. Baran has published 10 books and scores of scholarly articles and sits or has sat on the editorial boards of six journals. His work has been translated into half-a-dozen languages. He is a skilled boater and a tenor saxophonist for the Wakefield, Rhode Island, Concert Band. He is married to Susan Baran and has two very cool children, Matt and Jordan, who grew up much faster than he wanted.