Design-Centered Entrepreneurship

2. Auflage 2022
ISBN: 978-1-03-207010-0
Verlag: Taylor & Francis Ltd (Sales)

Buch, Englisch, 344 Seiten, Format (B × H): 170 mm x 244 mm, Gewicht: 553 g

Grounded in extensive research and field testing, Design-Centered Entrepreneurship presents a concise problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, creating business solutions, and sustaining success and an entrepreneurial culture.

Drawing on methodologies from the world of design, the book helps students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers.

This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials. The digital supplements include a virtual creative problem-solving profile, slides, and an instructor manual.

Design-Centered Entrepreneurship is the ideal text for entrepreneurship and new venture creation courses with a focus on design thinking.

Autoren/Hrsg.

Basadur, Min

Goldsby, Michael

Mathews, Rob

Fachgebiete

• Geisteswissenschaften Design Produktdesign, Industriedesign
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensgründung
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Betriebswirtschaft Management Entscheidungsfindung

Inhaltsverzeichnis

Introduction

1. Step 1: Problem Finding

2. Step 2: Fact Finding

3. Step 3: Problem Definition

4. Step 4: Idea Finding

5. Step 5: Evaluate and Select

6. Steps 6, 7 and 8: Solution Implementation

8. Entrepreneurial Leadership by Design

Conclusion

Über Autor(innen)

Min Basadur is Professor Emeritus of Organizational Behavior at McMaster University, Canada, and Founder of Basadur Applied Creativity.

Michael Goldsby is Stoops Distinguished Professor of Entrepreneurship and Chief Entrepreneurship Officer at Ball State University, U.S.A.

Rob Mathews is Executive Director of the Entrepreneurial Leadership Institute at Ball State University, U.S.A.