Medienkombination, Englisch, Format (B × H): 210 mm x 289 mm, Gewicht: 1562 g
The New Competitive Landscape
Medienkombination, Englisch, Format (B × H): 210 mm x 289 mm, Gewicht: 1562 g
ISBN: 978-0-07-284449-8
Verlag: McGraw-Hill Education - Europe
Management: The New Competitive Landscape, by Bateman and Snell, has consistently discussed and explained the traditional, functional approach to management - through planning, organizing, leading, and controlling. But the 6th edition goes a step further, in defining and highlighting with icons, four "bottom line" practices that managers and companies must deliver to their customers: Innovation, Speed, Quality, and Cost. Bateman and Snell's: Management: The New Competitive Landscape, 6e has always been about a series of "firsts": first to have a chapter on diversity, first to devote a section to the environment, and first to relate a "bricks and clicks" theme to explain the challenges of managing in a New Economy. This new edition is no exception with the expansion of such timely topics as ethics and technology. Management: The New Competitive Landscape, 6e shows how managers must utilize the classic principles of management in combination with the practices of the "New Economy" to achieve managerial goals. By reinforcing these new business practices in context with the functional approaches, the authors deliver a unique theme amongst all principles of management texts - how to manage in ways that deliver results.
Autoren/Hrsg.
Weitere Infos & Material
Part One: Foundations of Management1ManagingAppendix A: The Evolution of Management2The External Environment3Managerial Decision MakingPart Two: Planning and Strategy4Planning and Strategic Management5Ethics and Corporate ResponsibilityAppendix B: The Caux Round Table Business Principles of EthicsAppendix C: Managing in Our Natural Environment6International Management7New VenturesAppendix D: Information for EntrepreneursPart Three: Organizing: Building a Dynamic Organization8Organization Structure9The Responsive Organization10Human Resource Management11Managing the Diverse WorkforcePart Four: Leading: Mobilizing People12LeadershipAppendix E: Classic Contingency Models of Leadership13Motivating for Performance14Managing Teams15CommunicatingPart Five: Control and Change16Managerial Control17Managing Technology and InnovationAppendix F: Operations Management in the New Economy18Managing and Creating Change




