Managerial Economics & Business Strategy: 2025 Release ISE

11. Auflage 2025
ISBN: 978-1-264-91758-7
Verlag: Open University Press

Buch, Englisch, Gewicht: 860 g

Baye/Prince's Managerial Economics and Business Strategy provides students with tools from intermediate microeconomics such as game theory and industrial organization and teaches practical utility of other basic economic tools that they need to make sound managerial decisions. The 2025 Release retains its emphasis on real-world examples and modern topics with unique coverage found nowhere else. This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms.

Autoren/Hrsg.

Baye, Michael

Prince, Jeff

Inhaltsverzeichnis

1. The Fundamentals of Managerial Economics
2. Market Forces: Demand and Supply
3. Quantitative Demand Analysis
4. The Theory of Individual Behavior
5. The Production Process and Costs
6. The Organization of the Firm
7. The Nature of Industry
8. Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets
9. Basic Oligopoly Models
10. Game Theory: Inside Oligopoly
11. Pricing Strategies for Firms with Market Power
12. The Economics of Information

Über Autor(innen)

Prince, Jeff
Jeffrey T. Prince is Professor of Business Economics & Public Policy and Harold A. Poling Chair in Strategic Management at Indiana University’s Kelley School of Business. He received his B.A. in economics and B.S. in mathematics and statistics from Miami University in 1998 and earned a Ph.D. in economics from Northwestern University in 2004. Prior to joining Indiana University, he taught graduate and undergraduate courses at Cornell University.Jeff has won top teaching honors as a faculty member at both Indiana University and Cornell, and as a graduate student at Northwestern. He has a broad research agenda within applied economics, having written and published on topics that include demand in technology and telecommunications markets, internet diffusion, regulation in healthcare, risk aversion in insurance markets, and quality competition among airlines. He is one of a small number of economists to have published in both the top journal in economics (American Economic Review) and the top journal in management (Academy of Management Journal). Professor Prince currently is a co-editor at the Journal of Economics and Management Strategy, and serves on the editorial board for Information Economics and Policy. In his free time, Jeff enjoys activities ranging from poker and bridge to running and racquetball.

Baye, Michael
Michael R. Baye is the Bert Elwert Professor of BusinessEconomics & Public Policy at Indiana University’s Kelley School of Businessand currently serves as the Chairman of the U.S. Consumer Financial ProtectionBureau’s Academic Research Council. He also served as the Director of theBureau of Economics at the Federal Trade Commission from July 2007 to December2008. He received his BS in economics from Texas A&M University in 1980 andearned a PhD in economics from Purdue University in 1983. Prior to joiningIndiana University, he taught graduate and undergraduate courses at thePennsylvania State University, Texas A&M University, and the University ofKentucky. He has held a variety of editorial posts in economics, marketing, andbusiness, and currently serves as a co-editor for the Journal of Economicsand Management Strategy. Professor Baye has won numerous awards for his outstandingteaching and research and teaches courses in managerial economics andindustrial organization at the undergraduate, MBA, and PhD levels. His researchhas been published in the American Economic Review, Journal of PoliticalEconomy, Econometrica, Review of Economic Studies, Economic Journal, andManagement Science. It has also been featured in The Wall StreetJournal, Forbes, the New York Times, and numerous other outlets.When he is not teaching or engaged in research, Mike enjoys activities rangingfrom camping to shopping for electronic gadgets.