Buch, Englisch, 672 Seiten, Format (B × H): 210 mm x 238 mm, Gewicht: 1156 g
Reihe: Irwin Economics
Buch, Englisch, 672 Seiten, Format (B × H): 210 mm x 238 mm, Gewicht: 1156 g
Reihe: Irwin Economics
ISBN: 978-0-07-352322-4
Verlag: McGraw-Hill Education - Europe
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
1. The Fundamentals of Managerial Economics2. Market Forces: Demand and Supply3. Quantitative Demand Analysis4. The Theory of Individual Behavior5. The Production Process and Costs6. The Organisation of the Firm7. The Nature of Industry8. Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets9. Basic Oligopoly Models10. Game Theory: Inside Oligopoly11. Pricing Strategies for Firms with Market Power12. The Economics of Information13. Advanced Topics in Business Strategy14. A Manager's Guide to Government in the MarketplaceCase Study: Challenges at Time Warner:Appendix A: Answers to Selected End-of-Chapter ProblemsAppendix B: Additional Readings and References