Buch, Englisch, 232 Seiten, Format (B × H): 189 mm x 246 mm, Gewicht: 458 g
Buch, Englisch, 232 Seiten, Format (B × H): 189 mm x 246 mm, Gewicht: 458 g
ISBN: 978-0-273-65105-5
Verlag: Pearson
Undergraduate and MBA courses in Entrepreneurship, Small Business and Business Development offered as a core or elective part of a business studies degree programme.Well organised and easy to read, this exciting new book provides an authoritative introduction to the establishment, development and managerial issues confronting the smaller enterprise. It is concerned with the kinds of actions and behaviour often labelled entrepreneurial that seem to characterise the launch and growth of a successful business venture. The author examines in some detail the process of new business formation and growth, with particular emphasis on acting and thinking in a strategic framework to maximise the chances of business success and longevity.
Autoren/Hrsg.
Weitere Infos & Material
1. The Context, Nature and Significance of Small Firms
2. Starting and Evaluating a Business Venture
3. The Small Business Practitioner s Entrepreneurs, Owner and Managers
4. Management Development
5. Strategic Management Issues in Entrepreneurial Ventures and Small Business
6. Business Planning
7. Financing Small Firms
8. Enterprise Growth and Development
9. Female Entrepreneurship
10. Contemporary Issues and Developments in Small Business and Enterprise Development
11. International Considerations
12. The Internet
13. Business Development and Enterprise Creation: New Evidence
