Economics for Business

Erscheinungsjahr 2004
ISBN: 978-0-07-710429-0
Verlag: McGraw-Hill Education - Europe

Buch, Englisch, 496 Seiten, Format (B × H): 195 mm x 263 mm, Gewicht: 922 g

A text that has been tailor-made for business students, using topical examples to demonstrate how modern economics can illuminate the problems that business face every day.

Autoren/Hrsg.

Begg, David

Ward, Damian

Inhaltsverzeichnis

Section I: IntroductionChapter 1: Economics for BusinessSection II: Understanding MarketsChapter 2 Consumers in the Market PlaceChapter 3 Firms in the Market PlaceChapter 4 Markets in ActionSection IIICompetition and ProfitabilityChapter 5 Market Structure and Firm PerformanceChapter 6 Strategic RivalryChapter 7 Growth StrategiesChapter 8 Governing BusinessSection IVDomestic MacroeconomicsChapter 9Introduction to the MacroeconomyChapter 10 Measuring Macroeconomic Variables and Policy IssuesChapter 11 Domestic Government PolicyChapter 12 Supply Side Policies and Economic GrowthSection VGlobal EconomicsChapter 13 Exchange Rates and the Balance of PaymentsChapter 14 Globalization

Über Autor(innen)

Begg, David
David Begg is Principal of the Tanaka Business School at Imperial College London. He has been a Research Fellow of the Centre for Economic Policy Research (a network of leading European economists) since its inception in 1984. David's research focuses mainly on monetary policy, exchange rates, monetary union, and economic transition. He is a Research Fellow of the Centre for Economic Policy Research. He co-authored several of the CEPR annual reports in the series he helped found: Monitoring the European Central Bank, and Monitoring European Integration. The 1997 MEI Report, EMU: Getting the Endgame Right, changed the policy that the European Union adopted to launch the euro in 1999. He was also founding Managing Editor of Economic Policy, now an official journal of the European Economic Association.