The Objects of Affection

Semiotics and Consumer Culture
2010. Auflage 2010
ISBN: 978-0-230-10372-6
Verlag: Palgrave MacMillan Us

Buch, Englisch, 198 Seiten, Format (B × H): 140 mm x 211 mm, Gewicht: 340 g

Reihe: Semiotics and Popular Culture

In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.

Zielgruppe

Research

Autoren/Hrsg.

Berger, A.

Inhaltsverzeichnis

PART I: SEMIOTIC THEORY Theories of Consumer Cultures Marketing Theory and Semiotics PART II: SEMIOTIC APPLICATIONS Brands and Identity: We are our Brands The Objects of our Affection: Selected Case Studies Appendix: Learning Games and Activities

Über Autor(innen)

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is the author or editor of more than sixty books, including Ads, Fads, and Consumer Culture; Shop 'Til You Drop and Agitpop: Political Culture and Communication Theory. Berger is a consulting editor for the journal Humor and is on the editorial committee for Semiotica.