Buch, Englisch, 594 Seiten, Format (B × H): 216 mm x 276 mm, Gewicht: 1452 g
Buch, Englisch, 594 Seiten, Format (B × H): 216 mm x 276 mm, Gewicht: 1452 g
ISBN: 978-1-292-21467-2
Verlag: Pearson
A contemporary text that helps students thrive in today’s retailing industry
is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry.
Autoren/Hrsg.
Weitere Infos & Material
- 1. An Introduction to Retailing
- 2. Building and Sustaining Relationships in Retailing
- 3. Strategic Planning in Retailing
- 4. Retail Institutions by Ownership
- 5. Retail Institutions by Store-Based Strategy Mix
- 6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing
- 7. Identifying and Understanding Consumers
- 8. Information Gathering and Processing in Retailing
- 9. Trading-Area Analysis
- 10. Site Selection
- 11. Retail Organization and Human Resource Management
- 12. Operations Management: Financial Dimensions
- 13. Operations Management: Operational Dimensions
- 14. Developing Merchandise Plans
- 15. Implementing Merchandise Plans
- 16. Financial Merchandise Management
- 17. Pricing in Retailing
- 18. Establishing and Maintaining a Retail Image
- 19. Promotional Strategy
- 20. Integrating and Controlling the Retail Strategy
