Bernasconi / Harris / Moensted | High-Tech Entrepreneurship | Buch | sack.de

Bernasconi / Harris / Moensted High-Tech Entrepreneurship



Managing Innovation, Variety and Uncertainty

1. Auflage 2006, 298 Seiten, Gebunden, Format (B × H): 156 mm x 234 mm, Gewicht: 590 g
ISBN: 978-0-415-38058-4
Verlag: Taylor & Francis Ltd


Bernasconi / Harris / Moensted High-Tech Entrepreneurship

High-tech businesses form a crucial part of entrepreneurial activity – in some ways presenting very typical examples of entrepreneurship, yet in some ways representing quite different challenges. The uncertainty in innovation and advanced technology makes it difficult to use conventional economic planning models, and also means that the management skills used in this area must be more responsive to issues of risk, uncertainty and evaluation than in conventional business opportunities.

Specifically focusing on the mix of theory and practice needed to accurately inform students, the key topics covered include:

uncertainty and innovation
entrepreneurial finance
marketing technological innovations
high-tech incubation management.
Including case studies to give practical insights into genuine business examples, this comprehensive book has a distinctly ‘real-world’ focus throughout. Edited by a multi-national team, it draws together leading writers and researchers from across Europe, making it a must-read for all those involved in advanced entrepreneurship with specific interests in high-tech start-ups.

Weitere Infos & Material


Part 1: The Processes of Entrepreneurial Development 1. Introduction to Part 1 2. Are Engineers High-Tech Entrepreneurs 3. Management of Uncertainty and Innovation Monsted 4. Organizational Advantages of High-Tech SME’s 5. Technological Entrepreneurship as a Collective Creative Process 6. A New Venture as a Project: Overcoming the Strategy Formulation and the Implementation Dualism Part 2: The Strategic Development of Young High-Tech Enterprises 7. Introduction to Part 2 8. Models of Development of Young Innovative Technology based Enterprises with a High Growth Potential 9. From Competitive Surveillance to Competitive Intelligence10. Management and Networks by High-Tech Entrepreneurs 11. Marketing of Technological Innovations 12. Strategies of High-Tech Firms and National Values 13. Parks and Sophia Antipolis 14. High Tech Incubation Management 15. Entrepreneurial Finance 16. Business Model Selection in Nascent Academic Spin-Outs: Adapting to Shifting Opportunities 17. Auditing the Potential of a Technology 18. Knowledge Management as New Forms of Management in High Technology


Bernasconi, Michel
Michel Bernasconi is Professor in Business Strategy & Entrepreneurship and Director of the High-tech Entrepreneurship Center at the CERAM Sophia Antipolis, Frrance.

Simon Harris is Reader in International Strategic Management at the University of Strathclyde in Scotland, UK.

Mette Moensted is Professor in Knowledge Management in the Department of Management, Politics & Philosophy at Copenhagen Business School, Denmark.


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