Managing Innovation Within Networks

1. Auflage 2020
ISBN: 978-1-138-57413-7
Verlag: Routledge

Buch, Englisch, 294 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 453 g

Reihe: Routledge Library Editions: The Economics and Business of Technology

Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.

Zielgruppe

General, Postgraduate, Professional, and Undergraduate

Autoren/Hrsg.

Biemans, Wim

Fachgebiete

• Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft
• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Wirtschaftstheorie, Wirtschaftsphilosophie

Inhaltsverzeichnis

1. Introduction 2. Innovation 3. Product Development, Adoption and Diffusion 4. Interaction and Networks 5. User Involvement in Product Development 6. Development of Innovations Within Networks 7. Managerial Implications. Appendix A: Critical Issues To Be Considered When Involving Potential Users and Various Third Parties in Product Development Processes Appnedix B: Some Methodological Considerations

Über Autor(innen)

Wim Biemens