Sport Management

1. Auflage 2009
ISBN: 978-1-84445-263-7
Verlag: SAGE Publications Ltd

Buch, Englisch, 256 Seiten, Format (B × H): 170 mm x 244 mm, Gewicht: 452 g

Reihe: Active Learning in Sport Series

This is a core text for all those on Sport Management and Sports Studies courses. It examines both traditional business elements and the new functional areas of management in sport. Key chapters on marketing, finance, entrepreneurship, and event management are included, and the book as a whole provides a critical understanding of the complex and dynamic relationship between sport, business and management. The reader is supported through accessible theoretical explanation, real-life examples and case studies, learning activities and guidance on further study.

Autoren/Hrsg.

Bill, Karen

Fachgebiete

• Sozialwissenschaften Soziologie | Soziale Arbeit Soziologie Allgemein

Inhaltsverzeichnis

Introduction
An overview of sport management
Enhance graduate employability in sport
Sports marketing
Financial accountability in sports organisations
Strategic management
Human resource management
Planning, monitoring, controlling and evaluating sports organisations
Sports entrepreneurship
Risk management and the sport manager
Sports development
Managing events
Funding, investment and sponsorship in sport
Sport and the law
Sustainability for sports management

Über Autor(innen)

Bill, Karen
Karen Bill is Associate Dean in the School of Sport, Performing Arts and Leisure at the University of Wolverhampton. She is an Entrepreneurship Fellow at the National Council for Graduate Entrepreneurship.